IsabelMarantBoy
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- Sep 7, 2011
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Holy crap, those look awesome can't wait for the show in a month!
It's by no means a fortunate move to issue eyewear-imagery before even showing a single piece of clothing to the public. In my opinion, those images destroy the tension that presently surrounds the re-positioning of the brand. You want to get an air of mystique around the new brand image to heat up the excitement for Hedi's debut show, not an obvious showcase of licensed merchandise at this very earliest point of Hedi's installment as the new artistic director of the house!
Seeing Richard Avedon's almost 13 year old Dior Homme debut campaign to still appear more modern next to these pictures makes the new Saint Laurent appear a like a heated up, old dish. What a disappointment!
twitter / YSLTHE FIRST FASHION CAMPAIGN FROM SAINT LAURENT WILL BE UNVEILED IN DECEMBER 2012
When he does return to fashion his aesthetic is unlikely to have changed much. "I'm always suspicious of people who change too many times," he says. I've always been very repetitive. Which was a problem, because with seasons people always want, 'OK, what's new?' But the truth is, nothing is new."
the house should have stayed immaculately silent and threw everything at us all at once, with the re-branding, the whole 'new concept' for the brand.
I feel Hedi was possibly looking at all of the 70's icons/bad girls such as Anita, Marianne & Britt, which in retrospect is quite fascinating, but the execution was not.
I still don't understand why they replaced Stefano when he was doing a pretty stellar job at Saint Laurent, in my opinion anyway, his collections were successful in sales and editorially.
I have to say I am pretty let down by his womenswear debut, he should of stuck to designing menswear.
It's true that it's the PR machine that will make both Dior and YSL sell...even though I look up to both, for me, these two highly regarded fashion gods have provided quite the amusement this fashion week.
The problem now is that YSL (Saint Laurent) will just be one of these over hyped brands with a star designer that wouldn't be special any more.
I agree. I think Pilati remains the best designer this house has seen since Yves himself. But, yes, I'm looking forward very much to see what he'll be doing for Zegna.
I'm thinking Saint Laurent will probably end up like Dior in the latter years of Galliano's tenure there: profitable irrelevance. This show is as satisfying as a cheeseburger at McDonald's.