PDFSD
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Totally see this more likely as well Hedi stays and the CEO changes.
Knowing that CEO´s last 10 year orso love to be the known stars as well for the success of brand rehauls and results.
There is also something we might forget that is a tug of war often silently but very much present between to sides in fashion brands but not exclusively :
Corporate side and the creative department : the business side often see creatives as replaceable crazy divas and feel that the real savvy part of the succes is actually the business side is the brainchild of the operation, as many people part of the corporate side are form high prestigious colleges and or fancy families, creatives are seen as just factory workers with imagination.
This reflects often in salaries and benefits of the different departments as well as internal pushbacks when creatives are not or slightly meeting press and /or sales targets and hype etc ...you always hear and see corporate taking more creative control as well ....including the merchandiser that also believe they are guru´s of fashion success .and last but not least the oso important communication and marketing department in the corporate hierarchy before you go down hill with the CD and design teams at the top of the end of ladar.
Of course there are plenty mediocre creatives /CD´s out there, but you see it happen to even the most successful CD´s this power play with in brands.
Knowing that CEO´s last 10 year orso love to be the known stars as well for the success of brand rehauls and results.
There is also something we might forget that is a tug of war often silently but very much present between to sides in fashion brands but not exclusively :
Corporate side and the creative department : the business side often see creatives as replaceable crazy divas and feel that the real savvy part of the succes is actually the business side is the brainchild of the operation, as many people part of the corporate side are form high prestigious colleges and or fancy families, creatives are seen as just factory workers with imagination.
This reflects often in salaries and benefits of the different departments as well as internal pushbacks when creatives are not or slightly meeting press and /or sales targets and hype etc ...you always hear and see corporate taking more creative control as well ....including the merchandiser that also believe they are guru´s of fashion success .and last but not least the oso important communication and marketing department in the corporate hierarchy before you go down hill with the CD and design teams at the top of the end of ladar.
Of course there are plenty mediocre creatives /CD´s out there, but you see it happen to even the most successful CD´s this power play with in brands.