PDFSD
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at LV per example they apply same games for many runway product etc depending on competitive A locations etc[
In other words, you basically need to undergo a similar relationship building process with a Celine SA so that you get to have a better look at the collection, which you might otherwise not even get the chance to buy, as a substantial part of the runway is made to order and needs to be ordered well in advance (again, garments with beaded trimmings or sequinned tux jackets were regularly produced at Dior and Saint Laurent).
I would totally understand this strategy if we were talking about a mainstream luxury brand that wasn‘t helmed by a designer with a cult following - But this being Hedi, it‘s clear there is a rather dedicated and well informed fanbase thatjust want a clear look and decent access to the product they’re interested in, without the aforementioned hassle.
Celine is mainstream (even if hedi has a cult following or cult status in some circles) i see ladies that are 60 year olds and don't dress like a Hedi groupie and just carry a celine bag with very normal everyday clothes ...the logo belt is see everywhere every random girl/woman i see it on and i hate it to be honest it look cheap.
just like Phoebe luggage bag or balenciaga biker bag etc no matter how much cult a brand creative director might or seem if they are lucky and create items that resonate with a wider audience they become mainstream.
at YSL and Celine ...i don't think hedi´s commercial products are cult its very mainstream items thats why i think he is always commercial successful as he does things that are close to undersandatable for a wider audience even if he is hyper edited in his approached to design.
you dont need to know Hedi or study his approach to like his products is my basic point