Hedi Slimane - Designer

[Kimihiro]

Well if this is all true… maybe it’s high time they trim the fat.

I cannot imagine Hedi at Armani without raising the questions for Emporio and AX. What will happen those brands? If they intent on selling, should they just let those go even if a good chunk of revenue are from those. Not to mention he cannot truncate the brand to just ‘ARMANI’ with those two brands existing.

But keys to the Armani empire means Hedi can have purview over hotels, furniture, stores, and couture. Armani beauty is another question all together but the arrangement is better than at YSL.

I just need him to create good gowns, beautiful gowns and it might work. In the menswear side I feel like he could go back to the classicism of his Dior Homme FW06 or his last Celine menswear show. There was purity in those that could do wonders at Armani.

 

[Kanzai]

i think from old Armani if he goes there he will pull allot of 80´s stuff are cool
they have a lot in common i think he will bring his own music obsessed youth culture that is contrasting to armani hollywood culture but the rest to be honest is in same vain.

I never get the idea that Armani is about Hollywood culture. Sure, he dressed actors, actresses, singers etc but the core philosophy of his design has never been about the spotlight or the red carpet, it's far from that. Armani is about space between clothes and body, the restraint, and a kind of effortless calm - never “look at me”. Hedi might need a Buddhist retreat before he enters that studio lol.

 

[PDFSD]

I never get the idea that Armani is about Hollywood culture. Sure, he dressed actors, actresses, singers etc but the core philosophy of his design has never been about the spotlight or the red carpet, it's far from that. Armani is about space between clothes and body, the restraint, and a kind of effortless calm - never “look at me”. Hedi might need a Buddhist retreat before he enters that studio lol.

your confusing design ethos with the brand culture, one is starting point and the other is the extension of the bands world building

attached official armani facebook post of some time ago :


its more than just dressing the red carpet, its the relationship to culture and the environment / world that people dress in that goes beyond construction and design language of garments.

armani with his own words regarding the movie that shaped the success of his brand below.

 

[Nimsay]

Ive said before on here but not liking Hedi Slimane just means you dont know fashion - cant tell the difference between teal belts and scoff at discussions about fashion thinking theyre somehow excluded from The Hedi Slimane who has been running fashion since the late 90s.

The skinny jeans are a footnote. He switched the look again at SLP and did it again at Celine. If you cant tell the difference its because you do not know fashion. Hedi invented the new quiet luxury everyone is adapting to. Hedi reinvented the business again.

Armani is probably Hedi’s final home. Wonderful news - Hedi is about to decorate my home! Might need to get a condo at the Armani tower in Miami.

 

[Kanzai]

your confusing design ethos with the brand culture, one is starting point and the other is the extension of the bands world building

attached official armani facebook post of some time ago :

View attachment 1424810
its more than just dressing the red carpet, its the relationship to culture and the environment / world that people dress in that goes beyond construction and design language of garments.

armani with his own words regarding the movie that shaped the success of his brand below.

View attachment 1424811

Yes, he definitely has a real passion for cinema and American Gigolo was the first real turning point that made him famous in US. But to be more accurate, his motivation was more about branding and expanding than about brand-culture linked.

 

[PDFSD]

Yes, he definitely has a real passion for cinema and American Gigolo was the first real turning point that made him famous in US. But to be more accurate, his motivation was more about branding and expanding than about brand-culture linked.

Brand culture is branding you can do it via connecting with culture, via marketing, via endorsement, via advertising partnership etc , pop up locations,philanthropy etc etc its all branding and brand positioning activities

i rest my case :-)

 

[Kanzai]

Since it’s about Armani, I’ll be a bit more enthusiastic in this thread LOL. Armani is the kind of man who will take his brand to the grave with him – as made clear in his will for his partner and his family. Hah it even reminds me of the rather brutal ancient Chinese ritual called (殉葬). It’s no coincidence that he worked tirelessly till his final breath, unlike many of his peers who retired ages ago. Yohji will probably let Limi Feu take over after he’s gone, or CDG will pass to Junya once Rei’s gone (or whatever Adrian Joffe decides), but Armani never said a single word about the brand’s future.

He wants it to be a blank page (as he clearly said in that interview I mentioned in previous page) and I don’t think the idea of someone “continuing his style” ever appealed to him. That’s why I think Hedi could be a great choice – as could many others, honestly. Giorgio is dead and the brand is now just about his name. There’s really nothing to fear about what happens to its reputation anymore tbh.

 

[PPPT]

The only thing I think Armani is still missing is bags. Hedi does that so well — and I don’t mean in terms of experimental design, but in making them look timeless, like they’ve always existed yet still feel desirable. I also love his Haute Maroquinerie project at Celine, where clients could order custom-made bags. He was clearly pushing his approach to bags further, even though there might have been fewer than ten orders.

At Celine, you can clearly see how much he’s developed his thinking and design approach toward bags — whereas at Saint Laurent, although he designed and promoted bags, they hardly ever appeared on the runway.

I don’t want to set high expectations for his RTW or couture (though I secretly hope he channels the spirit of Dior Homme and his last two Celine collections), but I’m certain that bags — the main money-maker for most luxury brands — won’t disappoint. They could drive Armani’s profits to another level.

 

[plentyofhorns]

The only thing I think Armani is still missing is bags. Hedi does that so well — and I don’t mean in terms of experimental design, but in making them look timeless, like they’ve always existed yet still feel desirable. I also love his Haute Maroquinerie project at Celine, where clients could order custom-made bags. He was clearly pushing his approach to bags further, even though there might have been fewer than ten orders.

At Celine, you can clearly see how much he’s developed his thinking and design approach toward bags — whereas at Saint Laurent, although he designed and promoted bags, they hardly ever appeared on the runway.

I don’t want to set high expectations for his RTW or couture (though I secretly hope he channels the spirit of Dior Homme and his last two Celine collections), but I’m certain that bags — the main money-maker for most luxury brands — won’t disappoint. They could drive Armani’s profits to another level.

Their updated luggage bag is so tragic 😭 all I see is a smiley face

 

[SpeedRacer666]

I just don't see Hedi at a house where another company (in this case L'Oreal) holds the rights to the beauty line.

 

[PDFSD]

I just don't see Hedi at a house where another company (in this case L'Oreal) holds the rights to the beauty line.

good point but seeing that L’Oréal is also on the approved list for priority purchase of Armani they might play ball to have better chances against higher bids form LVMH and give hedi more freedom for beauty and fragrances as L’Oréal, which has a licence with Armani to market its fragrance, makeup and skincare products until 2050.

Armani's beauty licence likely generated €1.5 billion ($1.8 billion) in revenue last year, HSBC analysts led by Jeremy Fialko said in a note. That would represent about 10 percent of L'Oréal's luxury division and 3.45 percent of total group sales.22 Sept 2025

rumor is L’Oréal seems to only want the beauty and fragrances part.

 

[Kimihiro]

good point but seeing that L’Oréal is also on the approved list for priority purchase of Armani they might play ball to have better chances against higher bids form LVMH and give hedi more freedom for beauty and fragrances as L’Oréal, which has a licence with Armani to market its fragrance, makeup and skincare products until 2050.

Armani's beauty licence likely generated €1.5 billion ($1.8 billion) in revenue last year, HSBC analysts led by Jeremy Fialko said in a note. That would represent about 10 percent of L'Oréal's luxury division and 3.45 percent of total group sales.22 Sept 2025

rumor is L’Oréal seems to only want the beauty and fragrances part.

What’s the deal with Armani’s license with L’Oréal, is creative direction from Armani allowed?

 

[Nimsay]

Eh. We dont need a 4th collection of parfum privee…

 

[yslforever]

For me this is the only spot left to fit his ambitions when you think of L’Oreal, JVM and Armani itself.

Rumor from the Rothschild’s bank is this one.
They are tight-lipped but they nod when you ask….

 

[Lola701]

For me this is the only spot left to fit his ambitions when you think of L’Oreal, JVM and Armani itself.

If this put all the insufferable Hedi talks to rest, will pray for this to happen.
I should maybe light a candle for this to happen so we can be done with it.

 

[PDFSD]

What’s the deal with Armani’s license with L’Oréal, is creative direction from Armani allowed?

i do think armani had a say because he signed on and he owned his brand so it's not same as YSL construction.

also if the licency end by 2050 and he had them in the top 4 list of his wil means the relationship was a good and respectful one.

 

[Phuel]

Perhaps this means little to women, but for us men that refuse to dress like clowns/infants/drag queens clickbaitwear that have infested so many once great brands, Hedi at Armani means great, solid, straightup classic tailored menswear with that right touch of nuanced irreverence.

Just don't touch the classic Giorgio Armani logo, and I’m good.

 

[Nimsay]

armani milano … naturally

 

[MulletProof]

Perhaps this means little to women, but for us men that refuse to dress like clowns/infants/drag queens clickbaitwear that have infested so many once great brands, Hedi at Armani means great, solid, straightup classic tailored menswear with that right touch of nuanced irreverence.

Just don't touch the classic Giorgio Armani logo, and I’m good.

Yeah I honestly.. never give any thought to menswear lol. I’m all for Hedi getting a job, it’s tough out there, and yay for music that is not techno or Cher coming back to shows, but while the men might get an upgrade, watch the Armani woman go from an ultra sophisticated woman who is above trends or games.. to a frail, insecure-looking girl who is either underage or trying to look underage and dressed as no more than a fangirl because the ‘guy in a band’ is the center of her universe. Add to that the need for influencers he integrated at Celine to keep the suits happy and this girl will be either dressed in cutesy babydoll dresses with polka dots or some gaudy ‘SWEET BABY ROCK N ROLL GIRL’ emblem embroidered in the back or in some abused trend from 2 years ago (clean girl aesthetic cargo pants included?).

 

[Lola701]

Just don't touch the classic Giorgio Armani logo, and I’m good.

As if he was scared of you…
Helvetica coming your way.