Lola701
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But isn’t the point of Hedi’s aesthetic the mix between formality and casual?Agreed (also the thought of Alaia by Hedi making me want to cringe), but if it had to be a niche maison, in my personal preference it would have to be Brioni and not Jitrois, simply because I never bought any of Hedi's leather jackets and think his tailoring is where the true magic is at.
He would be too edgy for Brioni.
One of Hedi’s biggest talent is after years to convince men who couldn’t fit his clothes that they can, because of the cachet of his work.
Maybe I have a detached POV of his work but for me his work is tailoring, leather and jeans.
And the irony that we are talking about it as the other day, I saw an influencer in a leather blazer from him at Saint Laurent. The fit was perfect and she looked fabulous. I hunted like crazy and found one on Vestiaire Collective.
I know we are all just making suggestions not rooted in reality but I try to make my suggestions as far as possible from Kering considering their mutual and tumultuous history. I’m willing to blindly believe that the business man he is wouldn’t want to associate himself again with them.
And I also believe that today’s expectations from luxury demands a kind of more exclusive product. And Jitrois products are top quality. Terrible designs, questionable Art direction…The irony when Jitrois himself is a fan of Hedi but oh well.
I just hope that Hedi’s next project will be similar to what Tom Ford did when he launched his brand. Totally excessive and obsessive in it quality and the execution of the concept.
But could it be really a challenge for him?
Armani seems like the most interesting challenge. They have a full Couture line, lifestyle interiors to food to flowers line…etc.
What would interest me in him taking over Armani is probably the only thing that his fan wouldn’t want to see: to have him actually embrace someone’s universe.
It would be more interesting to see an Armani store where the world of Hedi and Giorgio mix rather than another advanced version of the Dior Homme, Saint Laurent, Celine store with the Armani tag.
Ultimately, Hedi taking over a big brand and turning things upside down is not a challenge.
His non compete ended this year right? So maybe 2026 will inform the world on his next move.



