Prada has always pushed the buyers to buy more into the jeans and sportswear look that Helmut offered in the collection than the actual collection highlights, the few pieces that you could still find in the late days of Helmut´s Parisian shop, all those horrible jeans and chinos with patch pockets, the printed t-shirts with Helmut Lang logos plastered all over, that´s exactly how Prada thought they´d make money with the Helmut Lang brand name.
Unfortunately, and that I think had been the biggest problem with Helmut Lang in the late Prada days, is that the quality left much to be desired, any A.P.C., any Acne Jeans is of better quality and fit than what Helmut Lang did, it´s frustrating how EVERY single of my female customers tried to fit Helmut´s jeans, yet out of 10 women, only one could fit them properly (let´s say it that way, they are not really forgiving for female curves). The same goes for his blazers, which were quite snug in the arm, yet unfitted at the torso, it´s really been frustrating as a salesfloor experience!
Anyway, I hope these Japanese investors understand that cutting on quality is not the way to go with the Helmut Lang brand image. As the clothes themselves are very purist, everything has to be of amazing quality, both from the sewing and the fabrics... and please, no more silly details on the jeans, please...!!!
