Hermès Men’s S/S 2021 Paris

[Cute]

 

[Marc10]

I loved this video presentation. It was a simple concept, but very well made and a clever way of showcasing the clothes and accessories. Hopefully one good that can come up from this situation is brands broadening their horizons of how collections can be showcased. A regular fashion is always cool but digital can also be a fantastic and perhaps more effective alternative.

 

[GERGIN]

18 looks wasn’t enough for me! The neon looks at the end were

 

[RedSmokeRise]

The styling here is fantastic!!

 

[YohjiAddict]

Very imaginative, it really kept me glued to the screen. Quite intrigued to see if the other brands also put this much effort into their shows.

Are all the models french speakers or how do they understand the commands? Is that the fantasy aspect of the video?

 

[Nymphaea]

That didn't take much effort, this collection is almost the same as this years collection. The vid shows more imagination than the collection itself.

 

[Benn98]

Vogue

 

[Lola701]

While for me Hermès menswear really shines in winter season, it’s a decent collection. Veronique knows her clientele and did a more than pragmatic collection, given the climate.

That being said, the video is very good. I like when fashion videos are centered around the subject: clothes or the process. Unfortunately, a lot of fashion videos are pretentious, visually appealing or challenging but quite annoying to me.

This is as great as the Tom Ford/Lady Gaga situation or even the small clip Chanel did.

Hermès’s communication has never been so dynamic I must say.