I really do not understand the hype over Eddie.
The cover photographically is fantastic, the art direction is spot on - just a shame about the object being photographed, obviously he is being featured for his portrayal of Stephen Hawking but honest I'd much rather see something a little surprising? why not have someone like Wes Anderson? or Agata Trzebuchowska? her portrayal in Ida? hello!
I also don't like his image generally, for me he's not aspirational enough, like when I look at Chris Pratt or Chris Hemsworth I think 'great style, great image, great career' but with Eddie I can't help but compare him to a teenager although he is 33 he's not someone who I look at stylistically and think 'WOW I love what he's wearing' or 'he's so good looking' - I also don't like his character, I think he relies heavily on him being English - Burberry would never have backed him if he wasn't english.. just sayin'