It’s a good thing that the hype is gone.He fell into irrelevance no? I feel his hype is gone.
But his brand was purely based on that… on being hyped. No fashion, no quality no nothing. Just hype.It’s a good thing that the hype is gone.
It’s forcing him to actually deliver good clothes.
Hype is not a good thing for those brands build on « culture », « feeling », « mood » or whatever.
Now he is working for longevity and it’s great that despite his commercial success, the criticiscm didn’t died. Because it forced him to never rest in his laurels.
When I see that BoringDotcom is praising Willy Chavarria and bashing Jacquemus, I’m thinking that Simon is on the right path!
He is showing according to the pre-collections calendar but close to the arrival of the clothes in stores. It allows his clothes to be in shops for 6 months and he only does a capsule for winter and summer.What is his obsession with constantly showing off calendar? Is he afraid of showing on calendar?
I think he also does it to stay relevant. With big names making headlines every day—Bella Hadid naked on the runway yesterday, Balenciaga today, Chanel tomorrow—it's hard to stay part of the fashion conversation.He is showing according to the pre-collections calendar but close to the arrival of the clothes in stores. It allows his clothes to be in shops for 6 months and he only does a capsule for winter and summer.
That allows him to not do resort/prefall and for his collections to have a full life in stores.