For me, this is cracking stuff. The triteness of the pose in the first shot... well, when you've got a model who can hold her own like that, it helps the image to rise above it.
In general, while I see the sense in it, I do lament the cram-as-many-accessories-in-as-possible poses in a lot of adverts at the moment, mainly because they're not that imaginative, and if that continues, I think it'll drive me mad by September, when I get another season's onslaught of them. By all means, make the models look like they're playing twister so we can see every shoe and watch - but make it an exciting game of twister.