Jonathan Anderson - Designer, Creative Director of JW Anderson & Christian Dior

[fruitdots]

I quite like the campaign too in terms of aesthetics and world-building. There is a lightness and softness to it that is very dreamy. But the femininity leans too girlish, too juvenile, too 13 going on 30. It is very Miss Dior, very young adult-coded.

And I just don't get the polo shirts, why are we making this the focal piece of the 'new' Dior? He couldn't find another way of weaving in his family's relationship with rugby?

Why are the polos there? Because they'll sell, and it's a merchandising gambit. Dior has sold polos for quite a while—they currently have a few (quite ugly) available starting at around €1,100. That makes them an "entry-level" purchase in terms of Dior prices, so I reckon this will be the "J'adore Dior" t-shirt of JWA's Dior.

I figure it'll work too. There's almost no way that cool girls aren't going to flock to these polos/rugby shirts.

 

[Monsieur Cristobal]

I agree that it's not groundbreaking, but now seeing all the looks next to each other, you can see he's somewhat trying to tell a story. Too bad all the looks debuts have been so fragmented...

Totally!
Thanks to TurkicMongol for taking the time to put them all together.

 

[jeanclaude]

Models over chairs with exhausted mood...again??? I don´t know how many times I´ve seen that "concept" lately.

I agree JW is trying to tell a story; but the problem is that all its pages are disordered, a lot of them are missing and there are some which belongs anywhere else but Dior.

 

[Lola701]

No one not on Dior’s payroll is secretly into the Bar jacket/polo combo. Who asked for this? Nostalgic millennials who spent their teens at Abercrombie and Hollister — and finally have Dior money to dress up their nostalgia?

I don’t think this is what Monsieur Dior intended in his vision of the Dior woman. Yes fashion houses need to evolve and present us with something exciting and new, this is not that.
.

At the same time, Galliano pushed Dior so much outside of what Mr Dior intended in his vision of the Dior woman that it gives no complex to anyone to try things.
If it was not for John, MGC would have probably never done a tshirt in her first show.

The same way that Karl pushed Chanel so much to the frontier of vulgarity at one point that it create a validity for anyone following to push things.

Im waiting JWA somewhere else. When you understand the spirit of the house, a lot of things can pass.

 

[Creative]

The new logo is so well done 🫣 Maybe there’s hope.

Also, even if not my style, the new Lady Dior bags with the daisies, the clovers, the ladybug… are so cute.

 

[Creative]

The new shoes are so pretty 😭

 

[marines]

 

[youthinasia]

Every gown he has made has been in one solid colour! It's getting so tiring.

 

[marines]

 

[youthinasia]

They’re actually kinda cute

 

[oioioi]

The women's shoes so far look quite cheap imo..

 

[Creative]

The women's shoes so far look quite cheap imo..

Why do you think so? They seem so well done.

 

[style_expert]

So boring... Why is Nina even posting these? She can do much better! At least because of her, I expected some great things to come in terms of footwear.

 

[GRCF]

I’m trying to like them but I hate the bow, I hate pastels.

Not my style but I’m starting to get a clearer picture of where he is going at least with his first women’s collection.

 

[yslforever]

So boring... Why is Nina even posting these? She can do much better! At least because of her, I expected some great things to come in terms of footwear.

Because there are more to come at the actual show ?
But I am really surprised she is allowed to post some products before the show. I really don't understand the communication strategy.

 

[Avonlea]

They do look well made, but they are cheap aesthetically. On the design level it's somewhere between shein and a bridal shop. His Dior feels so much like something Kim Jones would do.

 

[FashionPower]

I agree, beautifully made shoes but the design is very basic. We are light years away from Raf Simons designs.
I think it's pretty clear the debut show is going to be something like "Monsieur Dior in 2026", very elegant and preppy with a sprinkle of JWA gimmicks in terms of design / styling (e.g., the reversed ties and undone shirts for the menswear show).
Curious to see the first ever JWA x Dior bag design though, hope it's anything but yet another iteration of the Lady Dior with macro cannage quilting and DIOR charms.

 

[oioioi]

These photos were released by Dior/Jonathan and she reposted it immediately if I understand?
Though at Loewe she had asked to have all womens footwear posts by Loewe to have her instagram handle tagged, she launched her footwear and clothing brand a year later so probably it was get the hype and talk around her name up.
In many 'fashion news' posts they've mistaken the previous shoes design director's at loewe for her own.

Similar to what @Avonlea says, the aesthetic feels cheap. Something about the proportion doesn't feel luxurious or everything feels very skinny but not in a Prada play on kitten heel way or a YSL exaggerated profile way either. Even the ones worn by Vodianova and Mia Goth at the Dior Homme show felt cheap.
It's the combination of a lot of small things going on but also nothing, doesn't feel bold but then too embarrassed to be commercial?

Anyway it's fine, it's ok, someone will buy it.

 

[FashionPower]

Another plate for the womenswear show invitation? Give us a break...no eggs this time though LOL

 

[tourbillions]

i hate the super flatt bows