Ah non Lola, she is totally cringe and gives massive narcissist energy. Just take a look at her book for goodness sake! Talk about self obsessed! For me this kind of energy is the opposite of chic. If someone is that self-promoting on social media, for me it puts me right off.
They need some new perspectives at Dior, not these dinosaurs all the time with the same strategy and vision all the time. All this talk of a “fashion reset” but no real change beyond the design team, what’s the point? If we are really in the era of modernity and newness then all of these boomers need to go and we need fresh new voices and perspectives.
Maybe someone should remind her it's actually her job to promote DIOR and not herself as Frederic already pointed out..Dior really needs fresh, young energy in the PR department with new ideas and not the same auto-pilot mode it has been on for long. I don't know if Peter Utz can bring it...hopefully!
I won’t say anything bad about Mathilde personally…
She is quite a pleasant woman, much more pleasant than the image I had of her when she was at Prada.
I totally understand that longstanding tradition in fashion of having women from her background in this kind of positions…
However, I agree that something has to be done, changed in the staff of those brands, particularly at Dior where those new ambassadors seems a bit odd. It’s quite hard to understand their strategy indeed.
At Chanel, they have a rather coherent line up of out there people. Whatever we may think of ASAP Rocky, he can dress. I’m not a fan of Kristen but she is still an A-list actress. The blackpink girl is actually a star. Whitney Peak is probably the only odd name at Chanel but I guess much like Anna Mouglalis, her work will be to be an Ambassador.
I’m not sure that Peter is the person because after all, Bialobos is still the head of everything.
But I agree that a shift in aesthetic should be reflected up through the PR department.
Even more when it’s obvious that the CD wasn’t aware of this new signing.