Jonathan Anderson - Designer, Creative Director of JW Anderson & Christian Dior | Page 71 | the Fashion Spot

Jonathan Anderson - Designer, Creative Director of JW Anderson & Christian Dior


Homer´s mumu shape:

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Beauty isn't his department, but why they are still using MGC's Circus 2019 collection is beyond me. There is a major misalignment with the overall brand image. Its like internally they vote no confidence in his direction


Dior Holiday ad 2025

Maybe because while her products are in stores still (and they will be until June), it would be very ridiculous to signal to customers that the Dior in stores and still relevant from a marketing standpoint is totally obsolete.
I’m glad that they are not killing her collection and her aesthetic like so many brands used to do in the past.

And Dior hasn’t totally shifted their CD through all their categories.

To me they should even change things in January. Maybe the 1st.
Because they will show the second menswear, Couture and the first collection will arrive in stores.
And by the end of 2026, all MGC’s seasonal products will be sent for the employee sales and outlets.
 
This Holiday Campaign also would have been shot before he even released a collection, Probably planned even before the Mens was even presented. They've used pieces from her back catalogue to make sure it doesn't look too seasonal.
 
Beauty isn't his department, but why they are still using MGC's Circus 2019 collection is beyond me. There is a major misalignment with the overall brand image. Its like internally they vote no confidence in his direction


Dior Holiday ad 2025

beauty is always at least one year or even for perfume 2 years behind for all big brands to plan roll out.
christmas adv are planned as soon as christmas is over as production has to be planned as well etc

adv for fashion shows are shot the weeks right after the shows sales campaign so its already coordinated what is bought and needs promotion image wise and commercially.

we confuse seeing fashion shows live with actually what they are meant for: they are presentations for press for what's coming in 6 months time.
 

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