Designer Josep Font opens Paris store
05/12/2004
The historic location has been redesigned to reflect Font’s creative universe.
Spanish designer Josep Font has just injected some new momentum into his international career with the opening of his first store outside Spain. For some time now, Font had been seeking ways to add an international dimension to his work and has now chosen Paris as his first staging post to achieve it.
The store at 11 Rue de la Sourdiére, a stone’s throw from Place Vêndome, is a redesigned historic location that dates back to the 18th century, when it was first a kiln and subsequently a blacksmith’s.
The design and décor have had to comply with strict standards in an attempt to retain the historical architectural and decorative features including vaults, whilst producing an original setting in keeping with the designer’s creative vision. Spread over two storeys, the premises boast a striking staircase and minimalistic décor based on natural elements which serve to highlight the collection.
In recent years, Font has become a solid exponent of Spanish fashion with a highly personal style, shying away from more modern trends in favour of garments with an aura of mystique and touch of romanticism. Perfection in pattern design and meticulous selection of materials in both his apparel and his accessories have revealed an artistic spirit capable of transcending national boundaries.
The firm’s management claim this is the first step in a growth strategy which will blossom over the next few years as stores open in many of the world’s major capitals.
her stuff is so cute 
i've been following his collections for some years now 
