Juicy Couture S/S 11 : Daria Strokous, Hanne Gaby, Viktoriya by Steven Meisel

[Flashbang]

CLOSE TO HOME: Juicy Couture is about to make its spring ad campaign debut on a Sunset Boulevard billboard in Los Angeles — a first for the brand — followed by a series of print images that break in March magazines. Staying true to the brand’s West Coast heritage, Lori Goldstein styled models Daria Strokous, Hanne Gaby and Viktoriya to channel a carefree, bohemian spirit that is more of a throwback to California style in the Seventies. The ads, shot by Steven Meisel, will run in Vogue, Harper’s Bazaar, W, Elle and InStyle.

wwd.com

 

[Starry]

It looks like last season so much, even the casting is more or less the same except Viktoriya replacing Elisa.

 

[Unknownpleasures]

It's so hippie haha
I think I like it

 

[MyNameIs]

Wow this look so pretty. And kinda classy, especially for it being Juicy Couture.

Also, Viktoriya is SO STUNNING!

 

[paz2992]

bigger size

JuicyCouture.com

 

[NuufNuuf]

I kind of like this.
It looks so peaceful!

 

[MON]

I like it.

 

[Psylocke]

It's so hippie haha
I think I like it

My thoughts exactly. It's hippie and cute. I like it.

 

[Wolkfolk]

The lightness of this ad is very appealing. And of course, the girls look stunning.

 

[mackos]

I really like it, looks softer an more natural than JC used to look, plus the girls look really beautiful.

 

[LiranYana]

Lovely
and I can really feel the summery campaign

 

[Riseup]

At least is less messy than the previous ad with him..

 

[agee]

I kinda wish there was one non-blonde but ya know something, I like it.

 

[judelove]

i like it, a little softer than last season.

 

[zoom]

Meisel hit the perfect notes this season. Im amazed to be feeling Juicy Couture for once.

 

[testinofan]

Nothing shoking more of the same

 

[Rigida]

i love this, so great to see Viktoriya!

 

[sassisam]

I like the campaign but the brand hasn't stretched itself ... they stick to the same formula so sadly it just becomes same ol' same ol' such a shame.

 

[Prairie]

Hanne looks beautiful.

 

[Donatello89]

smells summer, good hot summer !