La Beauté Louis Vuitton 2025 by Steven Meisel

[BalkaniStaCouture]

Awar stealing the show with ease, I just know Steven was the one pushing for her because she isn't a regular LV girl.

Are you delulu??? Awar is very regular LV girl. She is Nicolas new muse. Walking every show and special and she is in every campaign last two years.

 

[Creative]

They don’t know what to do to get a + vs LY 🤣

 

[XNine]

 

[chrisand489]

The film is much better

 

[chrisand489]

Emmm…
View attachment 1401968

Hoyeon looks so much better in the film… not sure why they picked such an unflattering shot here.

 

[jeanclaude]

WOW...golden package for make-up...! What a bunch of visionaries!

 

[chrisand489]

(Ju-Bu Korea)

 

[FisforFrank]

 

[justaguy]

@FisforFrank please credit your source for the above post. Thanks!

 

[Melancholybaby]

Both the products and the ads look really cheap and dated somehow, not very good.

 

[Lola701]

Louis Vuitton make up is ultimately a nice gift for someone. It will be a success, much like their fragrances are success

I think Pat was very clever to concentrate on things like eye shadows, lipsticks instead of foundation that is hell to develop.

Not planning to buy it but I was offered Hermes lipstick and nail polish. I guess I’ll find a Vuitton lipstick on my Christmas tree lol.

But the strength of Vuitton is indeed the fact that they have an exclusive distribution.

Awar stealing the show with ease, I just know Steven was the one pushing for her because she isn't a regular LV girl.

They are all Ghesquiere/MAS girls. Which I have to admit is rather surprising for such a huge launch.

I love that they didn’t went with the obvious Zendaya and others celebrities house ambassadors.

WOW...golden package for make-up...! What a bunch of visionaries!

Bernard Arnault probably lol.
There’s this story about Peter Marino showing projects for stores, showing polished, aged gold tones and Bernard Arnault asked him to change it. That for people, luxury is gold. So the gold became flashy and lustrous.

So yes, basic luxury make up but people will love it. If you are charging those prices, it has to be in a way obvious.

 

[BalkaniStaCouture]

The film is much better

Awar is so beautiful in the video!

 

[Bombshell1]

Ida what a stunner, the eyes perfectly match to the colours in the background, I want to see more of it

 

[tigerrouge]

It's very exciting for any fans of LV products, it introduces a new lower entry point for people who've been priced out of the pochette level.

But beyond that, so much about it really doesn't represent a return on the amount you'd pay.

It's a high price for a highly perishable product. These days, cosmetics go off faster than they ever did before. I could see someone getting full use from a £120 lipstick before it's time to bin it, if it was the only lipstick in their possession, but that's not how most people roll, these days, with their make-up collections.

Yes, I've had vintage lipsticks that stayed good for a very long time, but even they degraded after a decade or two, and couldn't be kept even as a keepsake - how many people are going to buy this LV lipstick and feel that it's "too good" to use, before it eventually goes bad?

Moreover, companies are always coming out with refillable packaging, only to discontinue the product, or redesign the components so that any new refills no longer fit the old packaging, so the customer has to buy the entire new system from scratch.

So you could spend £120 on a lipstick that gives you a momentary thrill to own, with potentially limited reviews regarding the actual quality of the product, which may then spoil before you've got your money's worth from it, leaving you with a useless component that may then not be compatible in the long term with any refills in the future.

If you spend £1,200 on a LV bag, the materials used may not correlate with the price charged, but at least it won't spoil as fast as a lipstick, you'd get many years use from the bag, and be able to sell it on, if needs be.

At this rate, if this make-up range doesn't take off, we'll be getting cat litter in keepsake packaging.

 

[Plax]

It's very exciting for any fans of LV products, it introduces a new lower entry point for people who've been priced out of the pochette level.

But beyond that, so much about it really doesn't represent a return on the amount you'd pay.

It's a high price for a highly perishable product. These days, cosmetics go off faster than they ever did before. I could see someone getting full use from a £120 lipstick before it's time to bin it, if it was the only lipstick in their possession, but that's not how most people roll, these days, with their make-up collections.

Yes, I've had vintage lipsticks that stayed good for a very long time, but even they degraded after a decade or two, and couldn't be kept even as a keepsake - how many people are going to buy this LV lipstick and feel that it's "too good" to use, before it eventually goes bad?

Moreover, companies are always coming out with refillable packaging, only to discontinue the product, or redesign the components so that any new refills no longer fit the old packaging, so the customer has to buy the entire new system from scratch.

So you could spend £120 on a lipstick that gives you a momentary thrill to own, with potentially limited reviews regarding the actual quality of the product, which may then spoil before you've got your money's worth from it, leaving you with a useless component that may then not be compatible in the long term with any refills in the future.

If you spend £1,200 on a LV bag, the materials used may not correlate with the price charged, but at least it won't spoil as fast as a lipstick, you'd get many years use from the bag, and be able to sell it on, if needs be.

At this rate, if this make-up range doesn't take off, we'll be getting cat litter in keepsake packaging.

I heard the lipstick can be refilled after the use, and it won’t be full price for sure and much cheaper. But not 100% sure though.

 

[FisforFrank]

Of course it won’t be an LV ad without the purses


Rednote

 

[Lola701]

It's very exciting for any fans of LV products, it introduces a new lower entry point for people who've been priced out of the pochette level.

But beyond that, so much about it really doesn't represent a return on the amount you'd pay.

It's a high price for a highly perishable product. These days, cosmetics go off faster than they ever did before. I could see someone getting full use from a £120 lipstick before it's time to bin it, if it was the only lipstick in their possession, but that's not how most people roll, these days, with their make-up collections.

Yes, I've had vintage lipsticks that stayed good for a very long time, but even they degraded after a decade or two, and couldn't be kept even as a keepsake - how many people are going to buy this LV lipstick and feel that it's "too good" to use, before it eventually goes bad?

Moreover, companies are always coming out with refillable packaging, only to discontinue the product, or redesign the components so that any new refills no longer fit the old packaging, so the customer has to buy the entire new system from scratch.

So you could spend £120 on a lipstick that gives you a momentary thrill to own, with potentially limited reviews regarding the actual quality of the product, which may then spoil before you've got your money's worth from it, leaving you with a useless component that may then not be compatible in the long term with any refills in the future.

If you spend £1,200 on a LV bag, the materials used may not correlate with the price charged, but at least it won't spoil as fast as a lipstick, you'd get many years use from the bag, and be able to sell it on, if needs be.

At this rate, if this make-up range doesn't take off, we'll be getting cat litter in keepsake packaging.

I think you also forget the totally irrational relationship women (and some men) have with make up.
I’m not so much of a make-up girl myself (it must last 5 min max) but I have a lot of beauty stuff from mascaras to lipsticks.

But besides that point and everything you said, I think what will really make it more special for Vuitton is the pricing of all those bags and accessories surrounding the make up. Those lipstick boxes and cases could really help sell the products.

And one thing that the people at Vuitton knows how to do is to push a product. They have forced the Capucines to people and have made it a success. They can do the same here.

 

[thiago:)]

It's giving Anna Sui by Meisel.