Lane Crawford F/W 08.09 : the iNNOVATORs by Inez van Lamsweerde & Vinoodh Matadin

[MissMagAddict]

Victoria Tang

Emma Pei

Hong Kong-based luxury retailer Lane Crawford is pitching consumers in Mainland China, both through a Beijing flagship it opened last year and a new advertising campaign. Lane Crawford is featuring Chinese celebrities in its ads for the second consecutive season — a concept it calls a "continuous exploration of individual style and the transforming power of fashion."

For the new fall-winter campaign, called "the iNNOVATORs," China Chow, fellow actress Zhang Jing Chu, model Emma Pei and actor Song Ning are taking to the studio. Pop music producer Zhang Yadong, photographer Victoria Tang and contemporary artist Terence Koh round out the eclectic cast. Inez van Lamsweerde and Vinoodh Matadin shot the ads while Joe McKenna styled. The campaign breaks in September in several titles including Vogue China, the Hong Kong and Chinese editions of Elle and Harper's Bazaar as well as W in the U.S. shot the ads while Joe McKenna styled. The campaign breaks in September in several titles including Vogue China, the Hong Kong and Chinese editions of Elle and Harper's Bazaar as well as W in the U.S.

Source | WWD

 

[Common_1031]

YAY!! Emma

 

[Milho]

shot by Inez & Vinoodh, styled by Joe McKenna, wow, Lane Crawford's really willing to throught their money into promotion.

 

[mikel]

Looks good. thanks for posting

 

[lindafaye]

 

[mikel]

^thanks! I love them

 

[lindafaye]

http://www.lanecrawford.com/web/lane_eng/html/index.htm

 

[arlekindearrabal]

i like them
and for once, they're actually chinese