surrealseven
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Source | WWDEXTRA EXTRA: This is not a typo: Yves Saint Laurent will be handing out thousands of free bags come Sept. 6. The limited edition cotton totes, designed by Stefano Pilati, are the latest wrinkle in the French house’s ongoing “Manifesto” program, in which newspaper-style catalogues are handed out to women on the streets of key fashion cities. More than half a million copies of the catalogue will be distributed in Paris, New York, London, Milan, Tokyo and Hong Kong, with 5,000 in each city tucked into the black or white totes. Emphasizing YSL’s ready-to-wear, this season’s Manifesto features Naomi Campbell in fall-winter designs, photographed by Inez van Lamsweerde and Vinoodh Matadin
thanks for posting MMA
will anyone be trying to get the Manifesto?
or did anyone get the s/s 08 one?
I got hundread of copies of both manifestos so of course I'll get this one
I got hundread of copies of both manifestos so of course I'll get this one
nytimesMagazine or Artsy Accessory?
By ERIC WILSON
Published: September 3, 2008
WITH the exhibition of roughly 264 spring collections getting under way Thursday at the beginning of New York Fashion Week, which will be followed by hundreds more in London, Milan and Paris until early October, it is entirely conceivable that a lot of what designers are trying to say will get lost in the hubbub along the way. This is an issue that affects even the biggest names in fashion, who tend to be very serious about getting their messages across loud and clear.
“Even if you put all the magazines together, you wouldn’t see the complete collection,” said Stefano Pilati, the designer of Yves Saint Laurent. “They all pick only the most photogenic clothes. And not all of the fashion magazines are really accessible. Most of them feed the industry, but they don’t go further than that.”
Mr. Pilati is, however, pragmatic. It is the high-priced accessories from his show, not the actual clothes, that drive the business, and so they often receive the most attention. His response, three seasons ago, was to produce his own magazine, Manifesto, which shows the whole shebang in an artsy format and is handed out in fashion capitals around the world. O.K., so it’s basically an advertisement, much less expensive than buying 20 or so pages in Vogue, and wouldn’t be so interesting if Mr. Pilati had not also announced that 5,000 copies of the latest issue will be handed out on Saturday in YSL tote bags.
When the news hit the fashion blogs last week, it was all about the cute bag, not the amazing images of Naomi Campbell, photographed by Inez van Lamsweerde and Vinoodh Matadin. To think, a real ‘It’ bag, for free, considering a Muse starts around $1,395. And, on the handout, the YSL logo is fetchingly printed upside down.
“Most of the people, they just picked up on the bag — ‘Hey guys, run to get the bags!’ ” Mr. Pilati said, only slightly amused. “The point is to have the Manifesto too. The bag is complimentary. The reality is that I didn’t want to give the Manifesto by hand but in a bag as a gesture.”
Even the purest of messages, it turns out, can be corrupted by the power of a bag.
“It became, by itself, a limited edition,” he said. “Now we’re going to have to produce the bags for the stores.”
Lars Klove for The New York Times
CARRIED AWAY A copy of Manifesto in a YSL tote.