LIBERTY OF NEW YORK: Liberty of London has left its namesake city in the dust this season — and opted for New York as the backdrop for its fall ad campaign. The store drafted Steven Klein to shoot the campaign for the Liberty of London in-house accessories brand, which is inspired by the vintage prints and fabrics in the bulging archives of the Regent Street store. Garren did the hair and Rachel Alexander is the model in the slightly eerie, Forties-era images that were shot in Klein's studio. "I wanted to create the old-world grandeur of a British stately home, with just a hint of Art Nouveau, to celebrate and identify with Liberty's iconic history," said Tamara Salmon, the store's creative director. The ad will break in the September issues of magazines including British Vogue, Italian Vogue, Tatler, Tank, Pop and British Vanity Fair. — S.C.
ah ha yes strange...
