Calvin Klein Underwear F/W 08.09 : Eva Mendes by Steven Meisel & Garrett by B. Weber

[darri]

Woah Garrett!!! Hope Eva's are just as hot.

 

[MissMagAddict]

ALL ABOUT EVA: Calvin Klein has a double dip on the menu for September: the launch of Seductive Comfort by Calvin Klein Underwear and the Secret Obsession scent, the ads for both of which feature actress Eva Mendes.

Mendes said she's been a loyal fan of Calvin Klein Underwear ever since she modeled in the brand's ad campaigns with Kate Moss and Mark Wahlberg in the Eighties. This fall, Mendes most likely will be wearing her favorite nude G-string underneath apparel in the remake of "The Women," alongside Annette Bening, Debra Messing, Meg Ryan, Candice Bergen and Jada Pinkett Smith.

"I wear [Calvin Klein] G-strings all of the time on the red carpet and when shooting for a film because you don't see the [panty] lines," Mendes said.

The campaign, which breaks in September in the U.S. in magazines including Vogue, Elle, Vanity Fair, In Style, People, Latina, O, The Oprah Magazine and Interview, will be expanded internationally in October to five countries: Italy, Spain, China, South Korea and the U.K. The campaign was photographed by Steven Meisel under the creative direction of CRK, Calvin Klein Inc.'s in-house ad agency, and consulting creative director Fabien Baron of Baron & Baron.

Tom Murry, president and chief operating officer of Calvin Klein Inc., would not give an ad budget, but noted that the company's overall annual ad budget, excluding marketing, public relations and editorial, is $250 million.

Regarding the campaign's image, Murry said: "This is a departure from more slender body types that have typically been used in Calvin Klein Underwear ads. But this is not so much about a trend of being more curvaceous. This [bra] product is made for a curvaceous woman."

Source | WWD

 

[icelynn]

Eva's is cool, I love it! Sexy but playful

 

[Mchunu]

the styling and colouring of the women's ads is weird Garrett looks hot in his second shot but in the first..too beefy and looks like he's been nibbling a bit too much on the backstage snacks

 

[Aby]

The ads with Garrett are so sexy! Eva's pics are fine.

 

[kuli_trendy]

i thought the first pics of eva is Miu Miu. coz it has the same styling sans throw the pillow. but it's quite good.

 

[valentina_rocks]

she looks really hot! i LOVE her

 

[lonn3k3]

eva's ads are surprisingly NOT BAD but they should have hired someone like valentina z or magdalena f
i find eva vulgare no matter what expensive clothes she wears

 

[tigerrouge]

I don't like that first shot with Eva, she looks like a underwear mannequin floating in zero-gravity space. Is someone throwing the cushion at her in a random act of violence? Whatever's going on in that shot, it's not a scenario that I'll be wearing my best underwear for.

I like the way she's shamelessly claiming she wears the thongs all hours of the day, when she's probably still sending her assistant to Cosabella. But I'm liking it more by the minute, because it's nice to see a body shape like that back in fashion.

 

[vogue28]

there is a couple more pictures on frillr.com

I really like Eva's photos, she is hot!

 

[tctra]

in the first..too beefy and looks like he's been nibbling a bit too much on the backstage snacks

Oh no yu didn't!

 

[mikel]

Eva's shots are quite nice.

 

[The.Rock.Inc.]

more of Eva's shots:

http://www.frillr.com/?q=node/9061

 

[darri]

Eva can be soo much sexier in real life than how she tends to be photographed, like here. These are good, but Hilary Swark's were soo much better!!! Much sexier than these.

 

[maffam]

just a note to the mods - eva's ads were shot by meisel, not weber.

 

[The.Rock.Inc.]

just a note to the mods - eva's ads were shot by meisel, not weber.

yeah, that's why she got the cover of may vogue italia

 

[spiceboy]

i dunno what ppl see in Miss Eva... but Garrett is always deliciouuuus!

 

[Deleted member 1957]

eva is raw hotness!

 

[Sweet rus]

jalougallery

 

[dg_fan]

LOVE eva! love garett what a great combination