Fashion's top names have joined designer Vivienne Westwood in her campaign to save the
rainforest for
Cool Earth in an iconic photo shoot for fashion magazine Harper's Bazaar. In an interview with the eco journalist Lucy Siegel and with photography by Rankin, Vivienne Westwood talked about how she is galvanising her inner circle of friends to join the campaign ‘No Fun Being Extinct.'
Vivienne was joined by
Sadie Frost and Storm Models
Poppy Delevinge, Paul Sculfor, Lily Donaldson, Max Rogers and
Jacquetta Wheeler for the photo shoot in which they wore T Shirts with graffiti slogans saying
Cool Earth,
Endangered Species, No Fun Being Extinct, Act Fast and
Stop Climate Change.
Vivienne explains why she is calling on the fashion world to kick off the fundraising campaign,
"Models are asked to support this, that and the other all the time, but nobody ever asks them, "Look, have you got a few quid to spare?" So I asked them directly to give money to make Cool Earth work. I've had a wonderful response..."
To many, fashion and environmentalism seem world's apart but model Wheeler believes fashion has a powerful role to play
, ‘Fashion must change the world! It reaches people who charities normally don't have the means of getting through to. Most women have an interest in fashion, so its very important we use our voices in the fashion industry to relay these issues.'
Vivienne hopes to raise £7 million to save three of the world's key
rainforests by 2020. To find out more about the campaign visit
No Fun Being Extinct