Designed exclusively for John Lewis and named after Alice Temperley's beloved home county, this is Temperley's first collaboration for the UK high street.
Championed by an AW12 multi-million advertising campaign featuring celebrated UK model Lily Donaldson, the collection will arrive in 29 John Lewis stores and online on 4 September. A second phase devoted mainly to partywear will be launching in early October.
Drawing inspiration from established Temperley motifs, the collection will include a full range of accessories and fashionable pieces. An array of influences are present in the collection from Victoriana and Bohemian accents to military and print elements. Traditional materials are juxtaposed with pony skin textures, beads and sheers to create a feminine portfolio.
The 60 piece collection will exhibit classic and much-loved Temperley favourites at an accessible price point whilst retaining Temperley's signature high-end detail and design.