Live Streaming... The S/S 2025 Fashion Shows
The Red Carpet Highlights of... The 81st Annual Venice Film Festival 2024!
This kinda reflects fashion itself nowadays...disposable, replaceable.I think Zendaya is a better model than most of her celebrity peers (and perhaps a better model than some currently popular models) but I don't understand why brands don't understand that celebrity ambassadors and endorsements are so much less effective when a celebrity switches from brand to brand in rapid succession or even represent multiple brands simultaneously. One minute you're a dyed in the wool Valentino and Bulgari girlie and the next you're hawking Louis Vuitton. It devalues the association and breaks the illusion that there's an ongoing relationship between celebrity (muse?) and designer/brand. It's too transparent/transactional to work. The more effective celebrity partnerships are the ones that last and feel exclusive. Natalie Portman and Dior. Keira Knightley and Chanel. So I hope for LV's sake they set up a long term and exclusive contract with Zendaya, because it's going to take a while for people to associate her with the brand. And I hope the future ads will be more inspired.