In all of seriousness, what I hate about his photography is just doesn't reflect the dynamic of his clothes. Love it or loathe it his clothes have a distinct POV that standout with the rest. Even if it's over-design and over-style thanks to MAS. All of his campaigns so far, sorry looks like Models.com digital portfolio at best.
I hate to bring him up because he is in the past, and I'm doubt 2021 Instagram Influencer Marc Jacobs can do any good for LV anymore. But Marc clothes and campaigns always reflect the jet-set lifestyle of his clients traveling around world having a fabulous time. While Nicolas campaigns in the recent years never live up to his ambition vision. And Marc clients vacations around Earth, while Nicolas clients venturing into faraway destinations beyond my understanding anyway.