It has been described as a heist, the fashion crime of the season: the announcement, Thursday afternoon, that the Marc Jacobs spring/summer 2012 collection had been stolen on the way from Paris to London, where it was to be paraded in front of the press.
Reports in the British and American news media immediately conjectured that counterfeiters, seeking a head start, might have mounted “a daring raid” as the 46-look collection, which is not yet in stores, zipped between France and Britain by train.
The truth, according to British police, and a person familiar with their investigation, is slightly less “Mission: Impossible.” Scotland Yard confirmed Thursday that it was investigating the theft of “a quantity of clothing, bags and shoes” valued at almost $65,000. The collection was stolen, it said, at 8 a.m. on a sunlit Wednesday morning on Mount Street, in the heart of the upscale Mayfair neighborhood in London, home to a large Marc Jacobs store.
A person familiar with the situation, who did not want to be named discussing a continuing investigation, said late Wednesday that the collection that was stolen was comprised of “duplicate samples, in Europe for press days.”
“The collection as shown in New York is safe, and the red carpets won’t be missing Marc Jacobs this season.”
The person declined to discuss the nature of the robbery, but said no one had been hurt. There was speculation the collection had been lifted from a courier van delivering it to the store.
This is not the first time a large quantity of designer clothing has gone missing. Seventy-five dresses from Victoria Beckham’s spring/summer 2010 collection were taken from a delivery van on its way to Neiman Marcus in New York in 2009. In 2007, the London designer Christopher Kane’s studio was broken into and 23 pieces from that year’s spring/summer collection were stolen.
Keen-eyed fashion detectives should be on the lookout for thieves dressed, according to Suzy Menkes’s description of the collection in The International Herald Tribune, in a manner that gives a “sense of the Deep South, dance hall spirit,” including “see-through cellophane draped as cocktail dresses; or gingham printed on translucent plastic.”