Marc Jacobs S/S 2009 : Raquel Zimmerman by Juergen Teller

[Pastry]

what a letdown...
I've always loved Teller's work for MJ campaigns. Like, say his s/s '05 campaign with Cindy Sherman or even the perfume as with Sofia Coppola.

...But these ads have gotten uninteresting. This one, for example...obvious focus on the bag..no mystery there. And the model is posed on a chair for some contrived egde...I dunno.

 

[Street_a_Licious]

i love how WTF that image is lol

 

[avantgarde]

gorgeous! i'm so happy they didn't do another boring in-studio shoot with a plain white background; this collection was so good, and i think this ad does it justice. can't wait to see the rest

 

[gossiping]

oh i like it! the collection was so good and this does it justice raquel is great.

 

[Alien Sex Friend]

best campaign from all ss 2009 season imo (from what ive seen so far)
finally juergen does something great

 

[bittercain]

nostalgic setting matched idyllic collection
much better than last season's unacceptable ugliness

 

[icelynn]

Is there only one image? I can't believe how negative people are about one little image lol

Anyways I love the direction. It looks gorgeous and it's unusual

 

[kahlilg]

i love it. it's so pretentious but humorous at the same time. i think that mj and juergen both work well in that aspect. i always feel like both try to poke fun at being so pretentious, especially looking at past mj ads.

too bad everytime i go into mj or mxmj the customer and salespeople are just, well, pretentious.

 

[birdofparadise]

It feels particularly right. There's something kind of determined about it to me, the incongruity of the chair outdoors, the other tree's inability to bear fruit, how are heels aren't high enough, she needs the higher platform, the higher pedestal and yet it isn't enough: the fruit on the ground signals her failure. And so, she does what any groundbreaker does and prepares for a descent, she looks as if she's jumping off. And who needs a bag when you have pockets? Her left is stuffed in front defiantly. Interesting when placed against the readings his show received during fashion week: an ode to American femininity, Hilary as president, a black aesthetic--all jumbled up into a teetering tottering Brazilian that looks to be digging in her front pocket for her car keys. American as apple pie.

 

[MulletProof]

^wonderful way of conceiving the picture, birdofparadise . It might be downright personal but it makes so much sense and takes the whole story to a more interesting level. cannot wait to see more pictures of this.

 

[*ana*]

It might be downright personal but it makes so much sense and takes the whole story to a more interesting level.

true. i can't wait to see the rest of the campaign.

 

[jun3machina]

i really admire what mr. teller does with his photography. because of the 'simple' nature of the visuals of his images (most of them looking as if they were taken with overexposed Polaroid camera''s) his compositional elements are always REALLY complex. it's why i love his stuff so much.

like this pic wouldn't work if he didn't take it in the time of day he did. notice the shadows on the lefthand side. they balance out the image because it's mainly weighted on the right hand side of the picture, due to all the apples being on that tree, the slight tilt of the chair and model and the color. also, he meticulously placed the apple near the forefront of the chair, which colorwise draws your eye to that and helps further add a dialogue with the viewer, as to why it's there. if she dropped it, if she's stealing the apples, if it's her job to pic them, etc...The shadow from her hat also imitates the round shape of the apples and balances the composition by adding weight to the lefthandside of the picture.

i see the chair as some sort of metaphor for luxury being on a pedestal personally. and the apple maybe being basic needs....

but that's what i would write if i had to analyze this for a thesis paper or something.

 

[dumbfairy]

It looks really sad but I like it so far

 

[LeAirDuTemps]

What a letdown....With that mirrored runway I was really expecting something in that category. Sleek and sharp, maybe litteraly with mirrors. I tried to envision it through the lense of Juergen Teller, but that vision suited Steven Klein better, so it wasn't gonna happen anyway. Don't like this.

agreed on every account. my reason for not liking this is it is 'run-of-the-mill' Juergen Teller and also it is just too random and too 'visually awkward' for me...I dunno whether it is the slight tilt in angle or the chair or raquel's pose...it's something. i think it's trying to be quirky but has ended up (for me) just plain weird...

 

[The.Rock.Inc.]

the new shot from US Vogue

scanned by me

I love this shot a lot, it is perfect.

 

[Northern Star]

Well after slating the first pic, I actually quite like this one. What gives????????????

 

[Flashbang]

hmm prefer the 1st one. it's more intriguing

 

[kuli_trendy]

she looks weird in that new shot. i still prefered the first images. thx rock inc, for the scans

 

[vogue28]

This campaign is much better than any previous Marc Jacob's ad campaign

 

[thiago:)]

I don't like the new picture very much. The clothes are amazing and the background is interesting, but I don't think that the hairstyling is appropriate for this ad, and her expression is so boring.