Margherita Missoni

[MartiniKiss]

'Italia - Milano, 150 Anni In Salute' - Charity Gala (June 28, 2010)



zimbio

 

[blackcoffee]

lovely summer outfit, makes me want to be tan

 

[gossiping]

so so gorgeous

 

[lakomka]

I'm stunned by her

 

[nieska]

this girl is going to kill me, honestly. every time her looks are amazing and her beauty is breathtaking. errrrrr i wish i had her wardrobe!

 

[gossiping]

Kaftan and bikini Missoni Resort 2010 Collection; Trousers archive Missoni 1989

A third-generation member of a fashion dynasty, Margherita Maccapani Missoni has grown up without the distinction between clothes for pleasure and clothes for professional pursuit. Since her youth she has been a muse to her mother – Angela Missoni, the Maison’s Creative Director – and a brand ambassador, and in 2006 became the face of Missoni Profumi. Feeling a need to create some space between herself and her family, she moved to New York to study philosophy at Columbia University and to attend the Lee Strasberg Theatre Institute. But in the end it only drew her closer to the family business: returning to Europe more comfortable in her skin, she designed the sleek, modernist A/W10 accessories for Missoni womenswear. Lina Scheynius and Katie Shillingford spent a day with Margherita in the Italian countryside at her grandmother Rosita Missoni’s home, photographing her in the environment she knows best. A few days later, just as she was settling into her new apartment in Milan, we spoke to her about officially designing for the first time and how that fits into the context of her family experience.
How long had you been thinking of going into design? Was it an inevitable decision or something that took you by surprise?
For me it’s very hard to separate fashion from the rest of my life – it’s been a part of my life since I was born. I grew up in the countryside, and the only thing I had there was our clothing factory: clothing, flea markets, pieces of fabric, models, people sketching and designing – that’s all I saw. It’s been my life, my mother’s life, my father’s life in different ways – he produces shows. For me, my family, fashion, Missoni as a brand and the place where I grew up in the countryside were all one thing. It’s difficult to understand who you are and identify yourself as a person if you grow up part of such a big clan. It was too much in my life and so I needed to get away. And then you get more comfortable with yourself; you learn that you don’t need to prove yourself, and that you’re able to do something by yourself. I came back to Europe and started going to the office, and since I was there, working naturally evolved.
Who or what are you thinking about when you’re designing?
I was thinking, “Why would someone come to us?” We’re not accessories people so we’re not going to sell a simple black bag yet. I have to give something that is from Missoni, that someone else wouldn’t give them; I have to find a way to make it special to us. So when I design, that’s one of the things I keep in mind: our heritage, what makes us different and brings the customer back.

What was your starting point for the A/W10 accessories?
There was a lot of texturing, a lot of layering in the A/W10 collection with thick knits, handmade knits, but also metal in the details, which took away some of the earthiness. I translated that into the accessories using shiny silver and other metal. I looked into my personal archive, which contains a lot of things bought by my grandmother over the years. I was very lucky when I was young – people like Anna Piaggi would give me clothes, so I’ve collected a lot of amazing things.
In one of the pictures from the shoot you’re wearing a metal headpiece from the collection?
It’s one of my favourite things that I made. It’s based on a fluoro-pink, plastic headpiece with crystals on it that Anna Piaggi gave me when I was young.
Are you about to start working on the next collection or can you take some time off over the summer?
For the next collection, I think we’re going to do something different: no more metal, but start using resin again. I’ll be in Milan for a couple of weeks to devote to it and then I’m going to spend the summer in Europe. It’s amazing to be back in Italy. I like travelling, but when I’m not here I miss Milan. I hadn’t been in Milan for more than three days at a time all year until last week.
Do you imagine you’ll be designing the womenswear collection in the future?
I thought that accessories were a good place to start because we’re one of a few companies that still live off the clothes, so if I did well I could do really well, but if I didn’t, it wouldn’t be as bad as if I didn’t do well in clothing. I’m also in charge of the beachwear, which is one part of the clothing line. We’re very strong in beachwear, so it’s easier to sell. You don’t have to think as much as for the accessories. But the challenge is to make it new, because when something sells really well they keep asking you to do the same thing again and again: the same shape of bathing suit, the same kaftan. As a designer you want to evolve and to propose new things.

Coming Soon Margherita’s most loved products on AnOther Loves



Photography: Lina Scheynius
Styling: Katie Shillingford
Text: Agata Belcen
Hair: Stefano Gatti
Make-up: Augusto Picerni
Styling assistant: Alexandra Petsetakis

ANOTHERMAG.COM

 

[AlbertNoir]

"Vintage" pic from Convivio 2008 in Milan

with friend Eva Riccobono

bew.com.pl

 

[marjanthelion]

vogue.it

 

[marjanthelion]

btw has anyone else seen the article and pics of margherita in jalouse this month ??
i dont have a scanner

 

[gossiping]

oh we don't have that magazine here! please please someone scan?!

 

[gossiping]

scanned by cul8tr in the self service thread

 

[JunyaSchick]

love her latest choices

 

[Boots & Perfume]

She looks so stunning at the gala event (minus the cigarette hanging out of her mouth in that last picture, which kind of ruins her elegance for me...)!

Though I must say this quote from the interview makes me very jealous: 'I was very lucky when I was young – people like Anna Piaggi would give me clothes, so I’ve collected a lot of amazing things.' !!

 

[gossiping]

My Favourite Things | Margherita Maccapani Missoni

Taste and memory are inextricably bound, and for our digital cover star Margherita Maccapani Missoni the fondest and most poignant memories are conjured by a beetroot and goat’s cheese sandwich from New York’s Grandaisy Bakery. The bread is widely considered the best in New York, having gained numerous accolades in the city’s press. Why did you pick this sandwich?
The beet and goat’s cheese sandwich from Grandaisy Bakery in NYC brings me back to a time in my life that has happily ended, but that I'm very melanchonic about.
How and when did you first come across it?
I used to live right on top of the bakery for three of the five years that I spent in NYC, and that sandwich rescued me quite a few times as well as having serving as a great hangover remedy.
When will you get to eat it again?
I still go back every time I'm in town as the taste of it brings back so many memories.

View Margherita's Loves stream and our Digital Cover story with her.

ANOTHERMAG.COM

 

[MiuMiuLove]

Valentino Garavani Archives - Dinner Party at Versailles, France:

[/IMG]

[/IMG]

[/IMG]

[/IMG]

[/IMG]
getty

 

[MiuMiuLove]

Valentino - Front Row - PFW Haute Couture F/W 2011

[/IMG]

[/IMG]

[/IMG]
getty

 

[gossiping]

her bag and shoes are lovely

 

[Bird of Paradise]

Dinner at Widevill and Preview of Valentino Archives

style.com

 

[nieska]

wow that outfit at valentino is cute! i thought she would stick to her basic missoni but this is adorable!

 

[tiffany]

She looks so pretty in both looks