Marni Pre-Fall 2023 Milan

[Lola701]

So, like Fendi? Well, that changes my whole perception...

I mean kind of…
Consuelo’s husband was the owner or president (i don’t remember) of Ciwifurs, a manufacturer that produced furs for Fendi and a lot of brands. I think she created a collection for that manufacturer and soon after they created Marni in 1994. In the beginning it was only fur, with an approach similar to Fendi in a way in the spirit but much more contemporary I would say (Fendi furs were more opulent and irreverent I would say) and in less than a decade they developed it to the brand it was.

But Marni’s price point was never agressive or prohibitive. That’s why they had so much following. The quality was there, the consistency was there, the creativity was there at a very honest price.

The spirit of original Marni today is at Plan C, created by the original family, with the daughter of the founder at the creative director.

 

[LadyJunon]

I mean kind of…
Consuelo’s husband was the owner or president (i don’t remember) of Ciwifurs, a manufacturer that produced furs for Fendi and a lot of brands. I think she created a collection for that manufacturer and soon after they created Marni in 1994. In the beginning it was only fur, with an approach similar to Fendi in a way in the spirit but much more contemporary I would say (Fendi furs were more opulent and irreverent I would say) and in less than a decade they developed it to the brand it was.

But Marni’s price point was never agressive or prohibitive. That’s why they had so much following. The quality was there, the consistency was there, the creativity was there at a very honest price.

The spirit of original Marni today is at Plan C, created by the original family, with the daughter of the founder at the creative director.

That's really cool. Thanks for the history lesson!

 

[Drusilla_]

I mean kind of…
Consuelo’s husband was the owner or president (i don’t remember) of Ciwifurs, a manufacturer that produced furs for Fendi and a lot of brands. I think she created a collection for that manufacturer and soon after they created Marni in 1994. In the beginning it was only fur, with an approach similar to Fendi in a way in the spirit but much more contemporary I would say (Fendi furs were more opulent and irreverent I would say) and in less than a decade they developed it to the brand it was.

But Marni’s price point was never agressive or prohibitive. That’s why they had so much following. The quality was there, the consistency was there, the creativity was there at a very honest price.

The spirit of original Marni today is at Plan C, created by the original family, with the daughter of the founder at the creative director.

yeah I've got Vogue issues from 2005 quoting the price of a Marni cotton shirt at £185 and jackets starting in the £200-300 range which was reasonable for a luxury brand at the time. Consuelo-era Marni was very, very good quality - creatively almost on par with Prada (their aesthetics overlapped in many ways), lovely fabrics, interesting but wearable without ever being dull.

 

[LadyJunon]

yeah I've got Vogue issues from 2005 quoting the price of a Marni cotton shirt at £185 and jackets starting in the £200-300 range which was reasonable for a luxury brand at the time. Consuelo-era Marni was very, very good quality - creatively almost on par with Prada (their aesthetics overlapped in many ways), lovely fabrics, interesting but wearable without ever being dull.

Even today, Marni's pricing is quite respectable for a luxury brand. A simple cotton shirt is around €400 - €500, knits hover at around €600, dresses start at €700 - €800 and their jackets start at around €1'000.

Considering inflation rates and the fact that sister-brands Margiela and Jil Sander sell similar items for 2 - 3× the price (Jil Sander is particularly offensive with a yellow puffer coat retailing at €7'250 (why?)), it seems quite reasonable.

I haven't seen or felt Marni (neither by Consuelo or Risso) in real life, so I have no idea as to whether the production standards have held up throughout Risso's tenure. In that vein, I really miss Consuelo's Marni, especially because we don't really see the genuinely intelligent, but chic woman in modern high fashion anymore.