Matthieu Blazy - Designer, Creative Director of Chanel

Day one at Chanel. I have discovered Karl was not Chanel actually...there was a female designer prior to him! OMG!!"
Oh please. That's more like what certain tFS users wold say if they got transported to the Chanel studio (eWw WoMeN aRe OnLy HiReD cUz ThEy HaVe oVaRieS), rather than Blazy.
 
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Someone in a basic white tee is the head of Chanel, a fashion powerhouse! So tragic! Still in shock!
Every male designer has terrible personal style and taste when it comes to dressing actually.
Pilati during YSL, Valentino himself and Tom Ford are the only stylish ones.
You have Armani wearing 2 size smaller double breasted jackets and white sneakers, Vaccarello sending on the runway femme fatales in tight sheer dresses made out of hosiery and marabou feather coat while taking his bow in Adidas shoes and black tshirt, Raf and his ill fitting felted jumpers...and the list goes on.
I find very hypocritical from these designers to dress up so anonymously and bland while picturing very avant garde / elevated / intellectual women...
 
What is happening at Chanel and Dior is actually intriguing. There are two new CD currently working there while collections are literally made.
Why does he need six months to prepare one collection? Honestly, it’s not inspiring much confidence.
You think it needs him 6 months to prepare for a collection when it actually needs him 6 months to discover the teams and intricacies of a company while they are creating collections that he will not have hands on. And more than that, it’s a whole strategy of maybe infrastructure changes that are coming. I don’t believe that Blazy is coming alone…

I actually think it’s great as it allows him to create a relationship with the teams.
Going to the archives, visiting the factories in France, going to Pantin. He is not going to be in an island by himself at Chanel.

This is company where most of the people in the studio and the company have been working together, a certain way for years.
 
What is happening at Chanel and Dior is actually intriguing. There are two new CD currently working there while collections are literally made.

You think it needs him 6 months to prepare for a collection when it actually needs him 6 months to discover the teams and intricacies of a company while they are creating collections that he will not have hands on. And more than that, it’s a whole strategy of maybe infrastructure changes that are coming. I don’t believe that Blazy is coming alone…

I actually think it’s great as it allows him to create a relationship with the teams.
Going to the archives, visiting the factories in France, going to Pantin. He is not going to be in an island by himself at Chanel.

This is company where most of the people in the studio and the company have been working together, a certain way for years.
Well said Lola!
A scale of a brand like Chanel is absolutely gigantic, getting to know all the huge design teams, broderie workshops owned by Chanel, rules regarding tweed, the archive.
It can take 6 months just for e.g a Senior WRTW designer to understand the rhythm of a company/brand in a small brand like Chloe.
Like you say Lola, its great to create relationships, that's reassuring. Rather than when you hear of sometimes a new CD arriving, isolating themselves off in their office or another floor with the 2-3 new people they've brought in and them busting out a collection in 4 weeks in a total rush.
 
I actually think it’s great as it allows him to create a relationship with the teams.
Going to the archives, visiting the factories in France, going to Pantin. He is not going to be in an island by himself at Chanel.

This is company where most of the people in the studio and the company have been working together, a certain way for years.

Still, six months?! It seems slightly excessive, non? After all he is only there to generate ideas and designs. I don't know why one would need months and months of time spent in the archives just to come up with a few garments for a ready-to-wear show? After all this is CHANEL we are talking about. The codes of the house are pretty clear and defined. And I'm pretty sure he would have engaged with the archives already (even in a small capacity) after his official announcement.
 
Still, six months?! It seems slightly excessive, non? After all he is only there to generate ideas and designs. I don't know why one would need months and months of time spent in the archives just to come up with a few garments for a ready-to-wear show? After all this is CHANEL we are talking about. The codes of the house are pretty clear and defined. And I'm pretty sure he would have engaged with the archives already (even in a small capacity) after his official announcement.
When you have the most important job in fashion, six months isn't that long. Plus, during this time, he will also be planning the next collection, which will probably be released in two months (they had Pre-Fall 2025 on December 3, 2024).
 
Still, six months?! It seems slightly excessive, non? After all he is only there to generate ideas and designs. I don't know why one would need months and months of time spent in the archives just to come up with a few garments for a ready-to-wear show? After all this is CHANEL we are talking about. The codes of the house are pretty clear and defined. And I'm pretty sure he would have engaged with the archives already (even in a small capacity) after his official announcement.
But my point is that the company deciding that he is going to show in October doesn’t necessarily means that the collection will be produced for 6 months. It’s probably the only time in his tenure when he will have that enough time in between collections.
They could have made his first day in the company in July after Couture. Because factories in Italy are closed in August anyway the collection would have been made between late August and September.

So they are probably making him start earlier to get a hand of the company. Even if he is doing Chanel mode, he will have some intercourse with other departments. We saw during Karl’s tenure for example having Haute Joaillerie in the Couture or RTW shows, he will collaborate with the beauty at some point when working on a campaign etc. Working on image and things like that also…

If he wasn’t confident, he could have declined.

Chanel has like two big ateliers for example. The Couture and RTW. Then you see all the company.

Plus, we are talking about the main show but there are also the Avany premiere or Act1 collections.

And I suspect that Chanel will try to push his new collection maybe earlier to have a little boost of sales.

I think it’s a sensible decision. I mean we saw what a rushed thing looked like with Raf at Dior.
 
Imagine advertising this story thinking this makes $10,000 machine-stitched bags look desirable😂

 
Ooph they deleted the post because the criticism was THAT bad. Poor Blazy Day 2 off to a rough star.
Poor Bruno lol.

But tbh, I think the moment Chanel will have some creative juice, those questions won’t be raised.
It’s because the creativity has been lackluster that they are trying to shift the conversation around that. The same with Dior.
 

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