Matthieu Blazy - Designer, Creative Director of Chanel

The CD of Chanel is just a salaried employee, nothing more nothing less. Don’t pretend the designer of this brand must become some immaculate historical icon for posterity to emulate. It’s merely fashion—a creative industry—so stop demanding he live like some North Korean-style paragon. Would you dare argue that Cristobal Balenciaga or Vionnet are ‘greater’ than Nobel laureates in peace, literature, physics, or even a wartime doctors?
 
The CD of Chanel is just a salaried employee, nothing more nothing less. Don’t pretend the designer of this brand must become some immaculate historical icon for posterity to emulate. It’s merely fashion—a creative industry—so stop demanding he live like some North Korean-style paragon. Would you dare argue that Cristobal Balenciaga or Vionnet are ‘greater’ than Nobel laureates in peace, literature, physics, or even a wartime doctors?
It is much more than that. You will now tell me (I get fashion is a super "woke" and people-pleaser industry these days) that it is the same thing having a job as a waiter McDonalds than being the succesor of KL at Chanel.

Of course you would expect somebody at the helm of the most important design house in the world a kind of mistery, depth, culture and irreverence. Following the social norms, such as having a public Instagram, to me is the opposite someone should do when he literally has proved nothing so far and has maybe the most challenging task of them all in this industry (Gucci aside). It just feels so cheap.

Also, the fact that a creative person enjoys wasting time posting on Instagram sounds obnoxious to me.
 
I don't think so. Having public social media is an statement. What you upload is usually more related with how you want people to perceive you and about creating a certain image about you... It's marketing. Like SDS posting basic artists. You can tell he has the depth of a tiny pond in the street. And also you can tell in his case it's him running it.

Having an account with 817 posts and 350K as a Creative Director in Fashion to me is all that is wrong these days.

I also hate when people relate their Instagram to their job (unless it's part of a commercial plan). It's the most basic thing a person can do. Social Media is for people with a boring office job who are day dreaming about a life they will never have and for non-talented people that are beautiful enough to make a living out of it, not for someone at the helm of the most prestigious fashion house.
It’s all a matter of POV I guess.
Maybe I’m reading too much into it again but for me it’s all just a build up to be prepared to hate his work lol.
 
Definitely not a Nobel laureate, but these designers are so fickle. The way Chanel dragged out this appointment from June to December. Making designers beg for this position, leaks to the press, playing social media (Jacquemus), designers quitting their existing roles (Hedi, Galliano), designers name dropping themselves (Marc Jacobs) Bruno playing coy with the press, a wild goose chase, all to pick the guy on nobodies radar.

I wonder about this timeline bc if he started April 1, it means if he had a 1yr non-compete it was bought out. Or how far they had planned this in advance?

If so Chanel played really dirty. I also expect Blazy will get in the mud along with Bruno and Lena. I don't think he is able to keep up with humble image that was so well-crafted at BV.
 
Oh yeah, Jacquemus planting rumours about himself moving to Chanel is definitely Chanel’s fault?? No one with common sense seriously thought Galliano or Marc Jacobs or Hedi had a chance. Those were just fanfiction ideas, sorry. I’m not even in the industry and I’m better at guessing what’s happening than people’s “insider connections” at this rate, because you’ve gotta use logic. :lol:
 
Definitely not a Nobel laureate, but these designers are so fickle. The way Chanel dragged out this appointment from June to December. Making designers beg for this position, leaks to the press, playing social media (Jacquemus), designers quitting their existing roles (Hedi, Galliano), designers name dropping themselves (Marc Jacobs) Bruno playing coy with the press, a wild goose chase, all to pick the guy on nobodies radar.
How is any of this Blazy's fault? And how are you so sure he's going to "get in the mud" with Bruno and Lena?
 
It's par for the course. It was to be expected that designers like Jacquemus would behave with such vulgarity. But that's Chanel. It's become a brand about vulgarity. And a pseudo intellectual designer like Blazy cannot save the brand. Just another attention seeking millennial on social media like those that wear Chanel bags.
 
But there is no denying that some designers actually waited Chanel to give them a call like Michelle said in a interview which I doubt he got it. It is every designer's ultimate dream job even we have the logic that some of them have no chance. As CD at the most important fashion house, it is reasonable for people keep eyes on Blazy when he got the job.
 
What does Jacquemus being vulgar have to do with Chanel?

And stop acting like grand dames by throwing around vulgar like it’s some earth shattering insult… as if the existence of the luxury fashion industry itself isn’t one of the most vulgar things on the planet.
 
How is any of this Blazy's fault? And how are you so sure he's going to "get in the mud" with Bruno and Lena?
But Grets is not saying it was Blazy's fault, right?

He/She is just stating that it was all quite poorly managed, even with Bruno giving interviews to the press throwing shade to other designers when it seems Blazy was already hired (apparently, unless he was a last minute decision, which is what I think). And indeed, it's quite weird that it's been only 10 months since Virginie left Chanel. Non competes are indeed 1 year, how on Earth is he able to join Chanel in April 2025? Sounds like they played so much with these news (which is not good nor bad, I am not criticising it).

Even for a mid managerial role you have months of non compete, it just seems so weird that if MB left BV in December he can start working in April.
 
But Grets is not saying it was Blazy's fault, right?

He/She is just stating that it was all quite poorly managed, even with Bruno giving interviews to the press throwing shade to other designers... And indeed, it's quite weird that it's been only 10 months since Virginie left Chanel. Non competes are indeed 1 year, how on Earth is he able to join Chanel in April 2025? Sounds like they played so much with these news (which is not good nor bad, I am not criticising it).
Grets is clearly stating that Bruno/Lena/Chanel "played dirty" in the time period between VV's dismissal and Blazy's appointment, and that Blazy will be doing the same now that he's joined Chanel. I'm sorry but I can't take such statements seriously, this is all just conjecture at best.
 
Once again, another fan fiction idea. This is how people get disappointed. Like the Hedi stans who were “gutted” when he wasn’t hired by Gucci. :lol:
 
Mediocre or not he is CD of CHANEL, has equally talented partner, amazing house in Antwerp and we hide behide our comments on tfs.

Good for you Blazy, wish you all the luck, God bless you and you can be mediocre as much as you want. Mission accomplish as long you pissed @Creative and those like him.

Brava Blazy! Brava!
we ( the people lol ) don't hide !!!!! .....the point is the discourse!!!!! not the personification of identities that stand behind it !!!!
because than we would be on ig with our profiles and say the same as many also do voice their opinion on their with open profile or legal names .... anonymity serve also as a purpose its not a crime.

you can choose to put your ig (as handle /profile) go ahead it wont change the value of your contribution if your making a valid point or in this case not.

why not go into the discourse that @Creative bought up regarding CD´s having an IG account or not, it's an interesting question to pose for debate.

miuccia prada dont have one per example Phoebe only for her name sake brand etc it's interesting, i do agree IG makes for banality to come to the forefront as the algorithms are pushing people to make viral posts to be viral is to be simplistic and attention grabbing is this good development for society? i think we all know the answer to that!!! is a hard NO.

tech people dont let their own kids on these apps there is a reason for it .

Bravo Bravo, Over !!!
 
The CD of Chanel is just a salaried employee, nothing more nothing less. Don’t pretend the designer of this brand must become some immaculate historical icon for posterity to emulate. It’s merely fashion—a creative industry—so stop demanding he live like some North Korean-style paragon. Would you dare argue that Cristobal Balenciaga or Vionnet are ‘greater’ than Nobel laureates in peace, literature, physics, or even a wartime doctors?
but they don't do the same jobs lol

KL said it best in this case :

Whatever you do make sure it's the most important thing in the world to you, if not do something else !
 
Would love to be able to talk about how these luxury brands treat their workers. Want to talk about bullying? Maybe we can start there. Blazy is now in the company of HR Lena and Bruno.

So after Blazy announces to the world he is there to lead the brand, Chanel gets called out on social media for their WWD propaganda video. WWD takes it down, then replaces it with these staged photos. He can't save this brand no matter how well-intentioned he is. As stated above he is a salaried employee. Albeit, at one of the most coveted roles, but creativity is not leading this brand, greed is. $10,000 machine-stitched, plastic-looking leather bags. Come on.
Chanel doesn’t even follow Blazy. Neither do they follow any person involved with the company.
In the grand scheme of things, only a small percentage of people knows who Chanel’s new CD looks like or even his name.

The level of access or information we have is bigger than the general luxury consumer on IG. That’s the same level of information that allows you to make assumptions.
 

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