Matthieu Blazy - Designer, Creative Director of Chanel

[style_expert]

It’s something that really started with Law Roach and Zendaya and nowadays, stylists wants to be in the conversation. But even at Vuitton, I think only Law Roach is on the payroll and gets to style the campaigns. As all the others were either handpicked by NG or are just friends of the house, the stylist may get perks but not necessarily be part of the deals.

But yes, overall the ambassador thing is exhausting.

The stylists often don’t get paid directly by the brands; instead, the actors’ or celebrities’ agents are the ones actively pushing for a high-end fashion image in hopes of securing an exclusive brand deal. The stylist’s role is simply to execute that vision — to create an illusory image.

There was an interesting podcast on this topic some time ago — I don’t remember exactly which one, but it was probably BOF.

If we look at Ayo specifically, she is styled by Danielle Goldberg, whose other clients include:
Greta Lee (now a Dior ambassador)
Zoë Kravitz (a Saint Laurent ambassador)
Margaret Qualley (a Chanel ambassador)
Everything is carefully planned and curated to serve a larger goal: securing a paid ambassador role. Until that happens, they’re often encouraged to dress in more avant-garde, unexpected, or fashion-forward ways. It’s all quite strategic.

Of course, there are exceptions — for example, Tilda Swinton, who seems to have a more natural sense of style, a genuine interest and knowledge of fashion, and authentic personal connections with designers and fashion houses.

 

[miyawaki]

What do you mean 'Ayo isn’t beautiful enough'? She wore a custom Chanel at the Venice Film Festival and looked stunning.

 

[Alquimista]

What do you mean 'Ayo isn’t beautiful enough'? She wore a custom Chanel at the Venice Film Festival and looked stunning.

Because I'm tired of her, Mia Gothic, Anya Taylor and their stylist curated clothes. It's very different from woman like Cate Blanchet, Tracee (good name), who actually have style.

The only name worse than her is Margot Robbie. Lol

 

[Thefrenchy]

Sign Tracee Ellis Ross!!!!!!

She doesnt need to be signed anywhere, she's getting her check at every brand that wants her front row

 

[jeanclaude]

I don´t know anything about that Ayo at all...but that white shirt with "Chanel" embroidered looks cheap as f.uck.

That´s more worrying!

 

[Nimsay]

Who?