Matthieu Blazy - Designer, Creative Director of Chanel

[Nimsay]

I’ve been saying it for a while - there’s a real shift happening. Gen Z is coming online, and they want ads that feel upbeat, aspirational, and rich. They’re drawn to smiling, happy, successful energy - not the moody, heroin-chic, back-alley aesthetic that used to define fashion campaigns from the 90s to now. Pre-90s models always smiled and looked happy.

 

[Creative]

I’ve been saying it for a while - there’s a real shift happening. Gen Z is coming online, and they want ads that feel upbeat, aspirational, and rich. They’re drawn to smiling, happy, successful energy - not the moody, heroin-chic, back-alley aesthetic that used to define fashion campaigns from the 90s to now. Pre-90s models always smiled and looked happy.

Hmm, I don’t know.

I don’t think it’s gen z commenting. I feel they are an empty generation (in general) with very few interests aside from TikTok and very basic things. And I don’t mean it in a bad way or complaining, it’s just what I see.

Gen z cares about the looks in TikTok, the expensive products, but I doubt they see the shows. At most viral moments like this one that pop up in their for you pages and their opinions are mostly based on this short wow moments.

I don’t know how many gen z are writing here and you saw how everybody (except a few nice haters) were wowed by that moment.

I feel it’s a little bit lair du temps.

I was in the Poiret exhibit and the young girls and guys were just taking pictures of themselves to post on Instagram to show they were there but they were not even looking at the garments.

I believe it’s just something from this era. We like short moments that are full of a certain feeling, it can be good or bad, but has to be very eye catching and short. Quality, details, art… I feel we don’t pay attention to that anymore and brands know it.

 

[tricotineacetat]

Hmm, I don’t know.

I don’t think it’s gen z commenting. I feel they are an empty generation (in general) with very few interests aside from TikTok and very basic things. And I don’t mean it in a bad way or complaining, it’s just what I see.

Gen z cares about the looks in TikTok, the expensive products, but I doubt they see the shows. At most viral moments like this one that pop up in their for you pages and their opinions are mostly based on this short wow moments.

I don’t know how many gen z are writing here and you saw how everybody (except a few nice haters) were wowed by that moment.

I feel it’s a little bit lair du temps.

I was in the Poiret exhibit and the young girls and guys were just taking pictures of themselves to post on Instagram to show they were there but they were not even looking at the garments.

I believe it’s just something from this era. We like short moments that are full of a certain feeling, it can be good or bad, but has to be very eye catching and short. Quality, details, art… I feel we don’t pay attention to that anymore and brands know it.

What I can say with certainty is that a lot of Gen Z kids I met aren't as much invested into diving deep into researching and educating themselves as me and my friends did when we got interested in fashion as well as other contemporary culture disciplines like movie, music and art - Where I would travel to the next largest city just so that I could see Yohji Yamamoto, Alaia and Comme des Garcons up close, a lot of kids today seem to relate only to the things 'of their generation'.

I find it interesting to observe how a relatively analogue way of living yields a different approch than growing up with every all the knowledge of your proposal.

 

[Grets]

I think there is this Gen Z observing fashion online vs previous generations being able to save and save up but eventually being able to buy a product. All Gen Z really has is the beauty/fragrances or going the vintage way. Sure there are nepo babies buying. Millennial fashion enthusiasts could just barely afford luxury, but they still could. So there is so much emphasis on fashion being about the show, the dream and entertainment value from the show and seeing their fav celebrity/influencer. Paradoxically, shows from the 90s-00s even 10s were more magical than a lot of what we get today from luxury brands.

 

[style_expert]

I think the discourse around that whole moment is both interesting and exhausting.

I agree with Lola that the idea of “joy” in a high-fashion context is quite underused. But more than joy, I think the image they’re trying to project is also humane — a reminder that, in the end, fashion is created by, made by, modeled by, and yes, marketed by humans. In this age of AI and whatnot, perhaps that, in itself, is something to be joyful about.

I don’t have a strong opinion on whether it was fabricated. Chanel is a nearly $20 billion business, so it’s understandable to assume nothing is left to coincidence. As a model, to do that final twirl and smile throughout the runway — when all the other models weren’t — shows she has a lot of confidence and a special relationship with MB, likely stemming back to his Bottega Veneta days. To say she was instructed to perform like that seems doubtful, though I also can’t entirely rule out the possibility.

In the end, it created a “viral” moment — one that felt both genuine and perhaps slightly performative. It was executed brilliantly, I have to say. It was, I guess, the cherry on top after the show and a way to make a runway bow more of a moment too.

 

[ReneSanchez]

I’m sorry but I dead *** believed she was wearing Chanel by Matthieu Blazy at first glance when I was scrolling through Ig ☠️

 

[Alquimista]

This is awful, Jesuss

 

[vogue22]

It’s honestly eye-opening to read the last three pages of this thread and realize how many of the people commenting here are just a bunch of old, bitter, cynical b*tches stuck in the past who’ll never appreciate anything happening in the fashion industry today.

 

[Lola701]

I’m sorry but I dead *** believed she was wearing Chanel by Matthieu Blazy at first glance when I was scrolling through Ig ☠️

Is she the first one to wear Louise’s BV from the runway?

 

[GivenchyHomme]

And they try to say male designers are cruel towards women...

 

[Avonlea]

A wOmAn DEsIGNed It and IT ShOWs

 

[jeanclaude]

I’m sorry but I dead *** believed she was wearing Chanel by Matthieu Blazy at first glance when I was scrolling through Ig ☠️

https://steemitimages.com/

 

[LadyJunon]

And they try to say male designers are cruel towards women...

A wOmAn DEsIGNed It and IT ShOWs

Every time a fashion editor waxes on around the "female gaze", I just think about Prada SS09 and chuckle to myself.

 

[tricotineacetat]

It’s honestly eye-opening to read the last three pages of this thread and realize how many of the people commenting here are just a bunch of old, bitter, cynical b*tches stuck in the past who’ll never appreciate anything happening in the fashion industry today.

I‘m happy to live in that past, based on the fact that we had better designers and fashion than what the current generation are cooking up.