Matthieu Blazy - Designer, Creative Director of Chanel | Page 87 | the Fashion Spot

Matthieu Blazy - Designer, Creative Director of Chanel

what a sunday to wake up to see this youtube video on your feed by understitchyt :
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Had to censor the flags but you can see the full video on understitchyt video intro text below:

Nov 22, 2025
I just couldn't not make this video! After seeing Blazy's Chanel debut I was so invested in how many various references I saw to Gabrielle Chanel's life and of course to her involvement with Nazi Germany. To me it came across like he was communicating a dislike for her as a person to be honest, though I am aware that's just my own interpretation of the themes in the collection.
Do we care if he hates Gabrielle Chanel?
The Weirthemers probably hates her too lol.

I don’t think Coco was likeable in the first place.

Maybe the thinks pieces around this collection are getting too deep…
 
Do we care if he hates Gabrielle Chanel?
The Weirthemers probably hates her too lol.

I don’t think Coco was likeable in the first place.

Maybe the thinks pieces around this collection are getting too deep…
If he hates her he should not work under her name loL makes no sense .... Gabrielle Chanel was not liked in her time for her rudeness etc sure but Blazy was not even born then so he cant have deep feelings towards her while he barely knows her archive and justed started digging in her story.

I think the piece is more about how Blazy is avoiding the things that Gabrielle Chanel actually loved to use in her original work versus his choices to highlight in his first collection as being chanel like but not her most loved ideas on dressing etc

The owners own dad forgive her and took care of her till her death and they got rich beyond their dreams , i very much believe they see Chanel as a business not emotionally attached to its history they are both very straight men with other passions like horses etc than what Chanel did or does has in their store windows or runways :)
 
If he hates her he should not work under her name loL makes no sense .... Gabrielle Chanel was not liked in her time for her rudeness etc sure but Blazy was not even born then so he cant have deep feelings towards her while he barely knows her archive and justed started digging in her story.

I think the piece is more about how Blazy is avoiding the things that Gabrielle Chanel actually loved to use in her original work versus his choices to highlight in his first collection as being chanel like but not her most loved ideas on dressing etc

The owners own dad forgive her and took care of her till her death and they got rich beyond their dreams , i very much believe they see Chanel as a business not emotionally attached to its history they are both very straight men with other passions like horses etc than what Chanel did or does has in their store windows or runways :)
For me it’s irrelevant. It’s like a « let’s find another thing to hate on Blazy ». We don’t know those things. We don’t need to go deep around those questions.
Karl didn’t necessarily said beautiful things about Gabrielle either. Her personality has always been a very difficult subject of conversation. I remember Françoise Sagan saying that she was a terrible person but it didn’t stopped her from wearing Chanel.

What is relevant is the work. How his work relates to what she has done and what Karl left.

It’s turning into an unecessary witch hunt. Understich could have hated the collection, even if Matthieu wanted to be adopted by Gabrielle, the collection wouldn’t have changed.

Gabrielle would have probably hated the black woman that i am and here I am buying products attached to her name since 2004. Yes mostly due to Karl but still we are.

And the same way that I don’t have a record of her expressing her distain for black people, we don’t have a record of Matthieu expressing his dislike for her. If we go down the « think pieces » route, it’s a never ending game…
 

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