Matthieu Blazy - Designer, Creative Director of Chanel

[Lola701]

of course around the world women and men with luxury rtw or acc do take public transport but i think the feeling is more nuanced that the quick knee jerk comment of the tube x chanel girl /woman :
like i think if the apartment was more to the chanel client level taking the subway would be the realistic balance but it's all in a environment of a young couple starting out in the big city which is more far fetched and disconnected to have both in head to toes Chanel.
(if it was tokey ok small apartment and lots of designer stuff is more realistic like the Happy Victims by Kyoichi Tsuzuki series
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over all the vid to me shows lack of refinement in concept and world building the pulling of the suit is also bad you see parts at the leg already falling apart before the effects takes place ...thing being on set you would retake with the chanel budget its just not an excuse even if talent was only available for a short amount of hours.

its a 19 billion euro a year turnover company not a side art project

Your comment is more nuanced than « someone wearing Chanel don’t take the subway ».
But I agree and that’s what I didn’t necessarily fully understood around the movie. We aren’t in the early 00’s so we cannot simply see Chanel as a HF brand but also as a bastion for luxury.

So yes for me the disconnect has more to do with their apartment and their way of living, emphasized by their way of dressing than taking the subway.

But at the same time, it’s very Gondry, so I guess we all should throw tomatoes at Matthieu for choosing him lol. It’s a harmful anecdotical film. It will probably stay anecdotical lol.

But yes, I would like to believe that in 2025, women and men who likes wearing the finest things would also like living in a fine environment.

It would have worked if she was styled in a less bourgeois way.

But I would admit it, when I’m wearing a full Chanel suit, it’s car only. And preferably, I don’t drive lol.

 

[PDFSD]

Your comment is more nuanced than « someone wearing Chanel don’t take the subway ».
But I agree and that’s what I didn’t necessarily fully understood around the movie. We aren’t in the early 00’s so we cannot simply see Chanel as a HF brand but also as a bastion for luxury.

So yes for me the disconnect has more to do with their apartment and their way of living, emphasized by their way of dressing than taking the subway.

But at the same time, it’s very Gondry, so I guess we all should throw tomatoes at Matthieu for choosing him lol. It’s a harmful anecdotical film. It will probably stay anecdotical lol.

But yes, I would like to believe that in 2025, women and men who likes wearing the finest things would also like living in a fine environment.

It would have worked if she was styled in a less bourgeois way.

But I would admit it, when I’m wearing a full Chanel suit, it’s car only. And preferably, I don’t drive lol.

But Blazy could have challenged him on let say the apartment choice as Chanel is the client and with creative collaboration you should have a balance for a brand project but ...i honestly think blazy likes the arte povera belgium edition sad interiors lol

yes the look is so stiff lady and it makes the contrast juts more painfully clear even if the buttons spell chanel its too bourgeois.

look at his Bottega ads see the back grounds are always gritty and sad

 

[Lola701]

But Blazy could have challenged him on let say the apartment choice as Chanel is the client and with creative collaboration you should have a balance for a brand project but ...i honestly think blazy likes the arte povera belgium edition sad interiors lol

yes the look is so stiff lady and it makes the contrast juts more painfully clear even if the buttons spell chanel its too bourgeois.

look at his Bottega ads see the back grounds are always gritty and sad
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But see I don’t find the contrast that shocking in the BV ads. Those looks are rather relaxed.

Karl has done campaigns in not fancy environments, I think about the one with Angela Lindvall for SS2001, the campaign for the SS2016 or even the campaign for the supermarket collection.

When the looks gives « fashion » more than luxury, the contrast can be interesting.

But when you go full on luxury, go for it!

I’m so curious to know where they will show.

They did the train station, the Chanel store and the MET.
I wonder if it will be a street thing like Virginie did in Manchester.

 

[hamburgers]

 

[jeanclaude]

WTF is this...Chanel by Benny Hill???

 

[LadyJunon]

WTF is this...Chanel by Benny Hill???

This should be the show finale.

 

[Kimihiro]

Personally I think it’s too early to call Blazy’s Chanel. There’s still MDA and Couture coming. I’m hoping he’ll pull through and I didn’t think his debut was bad. I’m happy they’re not overexposing even if they’re on the verge of. In contrast to JWA at Dior where the customs they parade around red carpet makes you feel hopeless unless he comes around with couture. Too many ambassadors in questionable frocks.

What’s common with these appointments I think, is that even just a decade ago high fashion meant flattering and fitting. No matter how serious or dark there was glamour which is glaringly absent now. All these pretense of modernity with a more relaxed silhouette isn’t working and reveals that these creative directors, not fashion designers, are seemingly ill-equipped for the metiers they were thrusted to. What is couture and high fashion if it tries to be mundane?

 

[blackcherrified]

I AM SORRY I CANNOT UNSEE THIS!

 

[TurkicMongol]

It is a very cheap concept to begin with but it might also be a deliberate marketing strategy to appeal to the mass. As a not-so-rich person, I understand the phenomenon of brainwashed young people try saving up for some luxury items to stand out in the crowd like in this video, but it just proves everything wrong about high fashion and luxury right now. It's a still a small club, and you ain't in it.

 

[LadyJunon]

It is a very cheap concept to begin with but it might also be a deliberate marketing strategy to appeal to the mass. As a not-so-rich person, I understand the phenomenon of brainwashed young people try saving up for some luxury items to stand out in the crowd like in this video, but it just proves everything wrong about high fashion and luxury right now. It's a still a small club, and you ain't in it.

It's definitely a marketing ploy based of relatability, especially because I can imagine that a lot of Chanel's revenue comes from makeup and perfume sales with bags probably being a close second, so they're trying to reinforce that.

As I say that, it's interesting that Blazy has avoided the classic styles so far. Most of the time, it's either a seasonal reinterpretation (the shoes and the tweed) or something completely new (the bag). It's a obvious sign that Chanel is trying to bury Lagerfeld's look (or Viard's pale imitation). If this is to happen, they need to make sure that there's a selection of classics for the stores in seasonal colourways.

 

[tricotineacetat]

Besides, his taste of shoes is….

I don’t expect anything better from a disciple of Phoebe and Raf, as well as knowing what his shoes at BV already looked like…

 

[Norden]

I’m not really a fan of that video, I think the work or Gondry is very locked in a certain era that doesn’t really fit today. To me this video and approach speaks to a more ‘the New Yorker’ kind aesthetic, very cozy and certain type of city romance. My ongoing view is that yes it feels fresher and more modern than what we’ve seen Chanel do so far, but it’s still messy and unprecise. I also hate that jacket, that fringe in the neck looks so uncomfortable, she’s being strangled by craft. I expect the show to fall in line with his debut, because these collections where obviously started at the same time, if he’s going to make any adjustments to his work at Chanel it will be one or two collections away from this.
Personally I think it’s too early to make a final judgement on his approach to Chanel, there’s many creative directors that take a couple of seasons to find their approach, and with a house as large and layered as Chanel I think time is of the essence. He just needs to not give us BV with Chanel textures.