Young models posing with exaggerated leg strides isn't selling me sophistication, it's like taking the Ministry of Funny Walks into the office with you.
I get what they were going for, but small things can undermine the gravitas they're trying to convey.
The campaign isn't bad but it isn't innovative. Could it have been taken by Ethan James Green or Craig McDean? However, it reminds me a bit of SS24, I'll leave you a photo below
Let's be honest it's a fail, the light does'nt work, the ridiculous strides don't work, the cast doesnt work ( certainly not in an office) It's dated, its dull. Peccato.
It's still looking like a bunch of kids following the advice "dress for the job you want, not the one you've got" when their current job is to scurry out to do errands for the rest of the office.
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