Noemie Lenoir

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starfile
 
Noemie has a spectacular torso. You can slightly see the definition in her abs without looking masculine.
 
Smoky eyes have not gone away. Too bad the pic is not 2X bigger.
I love her (what appears to be) paisley patterned dress.
 
^ A professional driver would have a difficult time maneuvering around her curves. I just love the first picture.
 
I have to say out of all her hair styles I like the bald/low cut the most!
 
Noemie rocks the short haired/balded look like no other person can. But there's something about her curly hair that makes me melt.
 
ad age .com
Half Sizes Reshape Playtex Image
July 29, 2003
By Alicia Griswold and Deanna Zammit


Noemie Lenoir dances her way through two new TV
commercials.

ATLANTA Playtex this week launched the last in a
triptych of campaigns aimed at transforming the
70-year-old brand's image from the utilitarian
undergarment that held aloft Jane Russell's bosom to a
sleek undergarment for today's 30-somethings.

The latest national marketing push supports the
Winston-Salem, N.C., apparel maker's "Thank goodness
it fits" line, the first that allows women to choose
among half sizes when selecting a bra cup. Two spots
from Kraftworks in New York, in 15- and 30-second
versions, feature French model and actress Noemie
Lenoir dancing to a re-recorded version of Sly and the
Family Stone's "Thank You (Falletinme Be Mice Elf
Agin)."

Both commercials end with the tagline, "Half size too
for a more perfect fit."

The TV ads began airing nationally this week on
daytime soap operas and prime-time dramas including
Smallville, 7th Heaven and Gilmore Girls, all WB
shows. In August, the spots will go into wider
release, with buys on cable channels including A&E,
the Comedy Channel and TBS. An outdoor effort slated
for August will supplement the effort in New York.
Newly designed packaging and point-of-sale materials
also support the campaign.

The push follows similar efforts this year behind
Playtex's 18-Hour and Cross Your Heart lines, which
also revamped advertising and packaging materials to
feature sleeker-looking models and lend the brand a
more contemporary feel. During the 1950s, the brand
was closely associated with movie actresses Jane
Russell and Eve Arden. But the brand's favored status
among the pre-boomer generation prompted an image
makeover.

"We sort of spent the last couple of years updating
the look of all the Playtex brands," said Kraftworks
president Neil Kraft. "Previous to us, they had some
attempts at rebranding but had never looked at the
entire brand."

Playtex first approached the shop in 2001, seeking to
lower its target demographic by more than 30 years,
sources said. While the client was looking to reach
18-24 year olds, it compromised on a more sober
30-year-old range, sources said.

"This is the youngest bra in their demographic," Kraft
said. "On the whole, Playtex brands appealed to older
women, and we tried to nudge it younger without
drastically changing it."
 
San Diego Tribune
By David Bauder
ASSOCIATED PRESS

2:07 p.m. July 15, 2005

NEW YORK – During overseas travel, Richard Wayner would look out cab windows and see youngsters decked out in American urban wear.
"But when I turned on my TV at the hotel I would never see anything," the former Goldman Sachs executive said Friday. "That was consistent from country to country. The 'a-ha' light went on in my head."

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Advertisement

With partners in Paris, Wayner founded Trace TV, a network devoted to urban music and culture, in 2003. After piping music into 40 million homes in 62 countries, Trace makes its U.S. debut this month in homes with Dish TV.
Like feisty Fuse, Trace TV will try to break the music market stranglehold of Viacom-owned MTV, MTV2 and BET.
Trace TV will keep its international flavor initially, and some of its programs will even be shown in French. Its most popular program, "Code," features supermodel Noemie Lenoir as host.
With its concentration on urban music, Trace has been able to find a niche in several countries between local channels and MTV's international channels, which lean more toward pop music, he said.
"Country to country, pop music is very different," said Wayner, president of Alliance Trace Media. "But country to country, urban music tends to be very consistent."
Trace mixes popular artists such as 50 Cent, Mariah Carey and Alicia Keys in with people like Puerto Rican reggaeton singer Daddy Yankee, the French dancehall act Admiral T from Guadeloupe and the African dance act Magic System.
Along with videos, it will broadcast documentaries, interviews and awards shows, like the Music of Black Origins awards presented in South Africa.
 
apunkachoice.com
Ash to star in Asterix film!
27th Nov 2005 22.20 IST
By Agencies


[FONT=georgia,verdana][SIZE=-1]Bollywood actress Aishwarya Rai is tipped to act in the new Asterix and Obelix film, which has also in the cast martial arts star Jean Claude van Damme.

Reports have it that an entirely new part may be written for the Indian star in the film version of 'Asterix and Obelix at the Olympic Games', which does not have any main female characters.


<imgsrc="http://as.casalemedia.com/s?s=62475&u=http%3A%2F%2Fapunkachoice.com&f=4&id=0&if=0" width="300" height="250" border="0" alt="">

There is no news about what role would Aishwarya play in the film, which is slated for release in 2007 or 2008 coinciding with the Beijing Olympics.

Asterix fans around the globe will see a new Gaul hero in place of the affable Christian Clavier, who is not returning for the live action film based on the comic book by Rene Goscinny and Albert Uderzo.

Famous French actor Gerard Depardieu will be back as the mehir-carrying Obelix in the film, which is expected to be his last.

Van Damme will be playing the Roman legionary Gluteus Maximus, who represents Rome at the Games.

The 70-million budget film, which is in the pre-production stage although Uderzo has yet to give his final approval for the project, should have as director Frederic Foresier in place of Alain Chabat.

Tunisia and Morocco, the location for the previous film 'Asterix and Obelix: Mission Cleopatra', have been chosen for shooting, which is slated to begin next year.

Aishwarya has previously shot for her Hollywood movie ‘The Last Legion’ in Tunisia.

The premiere of the Hindi version of 'Asterix and Obelix: Mission Cleopatra' is scheduled to be held at the Goa International Film Festival of India (IFFI) on December 3 as part of the beach cinema.

The original French film will be screened on December 2. The film's director Alain Chabat and actress Noemie Lenoir, a model for French cosmetics giant L'Oreal, are arriving in Goa next week for the IFFI screenings.

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www.easier.com
Marks and Spencer have launched this season’s “Autograph” and “Limited Collection” ranges for women with a high profile TV advertising campaign featuring the legendary Twiggy, Laura Bailey, and supermodels Erin O’Connor and Noemie Lenoir. The campaign marks the beginning of a sensational season of style and sophistication from the infamous high street brand.

Marks and Spencer have designed a cool and stylish yet wearable range incorporating sharp tailoring, cosy casuals and luscious chunky knitwear, cleverly accented with many of the season’s hottest trends. As expected, the range infuses fabulous fabric with detailed design features whilst remaining excellent value for money.

Military jackets are featured alongside tailored culottes and pin-tucked blouses for effortless chic. A long sleeve jersey dress with open collar shows just a hint of décolletage for sexy yet understated glamour, and a cream tailored knee length wool jacket conceives impeccable style with a feminine silhouette.

A wardrobe must have for autumn is the “Statement Jacket” – we love M&S’s Limited Edition Cropped Boucle Coat with its striking wide collar and belt to cinch the waist – the fashionista’s choice this year.

In summary, the collection makes this season’s key trends accessible to every woman.
 
the guardian
The M&S campaign is glamorous but no good


<H1 id=heading-alone>The M&S campaign is glamorous but no good</H1>
<H3>Contact us





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This article appeared in the Guardian on Monday November 13 2006 on p10 of the Media news & features section. It was last updated at 08:45 on November 13 2006.


OK, it's one of the most trumpeted campaigns of the moment, winning this year's advertising effectiveness award and helping M&S on the way to a reported £1bn profit and record share price, an extraordinary turnaround from a very recent and very public struggle. But is the current M&S advertising, spearheaded by the M&S womenswear executions, actually any good? Flying in the face of plaudits and profit, I'm going to stick my neck out and say it's not.
Good would be original. Six years ago (and four years before Dove), M&S tried to be original by celebrating the fuller female figure, but an image of a size 16 woman standing naked on a hilltop with the over-earnest headline "I am normal" was just too edgy and too joyless for a cuddly middle-of-the-road brand.
The advertising was widely criticised and, as a result, M&S ran from originality but it ran too fast and too far. Agency Rainey Kelly Campbell Roalfe Y&R's replacement "idea" was the same "idea" that fashion has used since the days of the toga - models. M&S may claim a scrap of originality in bringing back fiftysomething ex-model Twiggy to represent the older woman. But Twiggy is not any older woman, she is Twiggy, a doey-eyed, prominent-cheekboned freak of nature who will look as good at 80 as most of us look, or looked, at 30. Impossibly youthful, she joins the other four impossibly thin models in providing more impossible role models for every woman to fall short of. Nothing particularly original here.
Good would be atypical. With the very glamorous Twiggy, Erin O'Connor, Laura Bailey and Noemie Lenoir at your disposal, how could you play against type? Show models as normal people with normal family lives and issues, struggling to keep a healthy balance between home life and careers? Show models sharing tips on careers and clothes rather than bitching at and about each other? Show models speaking articulately to camera rather than mumbling monosyllabically and pouting mindlessly? But instead M&S has chosen to show its models looking thin and beautiful and gorgeous always; sometimes clothed and sometimes barely clothed, sometimes pouting at the camera and sometimes smiling, sometimes in Paris and sometimes in Rome; in an atypical way, never.
Good would be truthful. But instead of a truthful slogan such as "We sell quite nice clothes and really nice sandwiches" or "Nice to wear, easy to return" or "We're sorry we were so rubbish three years ago", we get the astonishingly glib and offensively inaccurate "Your M&S". The thing is, it's not my M&S. I am not Stuart Rose.
I don't own shares in it. I don't have a key to it. I don't design for it. I can't pick up the phone and tell them to make boxer shorts in orange gingham. The line is not only a lie, it's a perfect example of an input that should be an outtake. If you want me to feel it's "my M&S", don't tell me it is because stubborn fools like me - and there are many of us - will decide to think exactly the opposite. When I heard that M&S is actually thinking of renaming their stores "Your M&S", I nearly choked on my coronation chicken.
Good would be entertaining. But the new Christmas commercial, a big budget all-singing all-prancing-around-in-knickers blockbuster, is only entertaining if you find migraines entertaining. Why is it trying to be a low-rent James Bond spoof? Why, despite a Bassey-belted Bondesque soundtrack and villainous white *****-stroking, does M&S marketing director Steven Sharp even deny it? Why does Twiggy set off on a jet-ski and arrive on a sled? Why does Noemie Lenoir wear at least three different sets of knickers in the space of an hour? Why is Shirley Bassey butchering a song by Pink and why on earth have Twiggy and the girls travelled halfway across the globe to see her do it? And why was this - one of the most incoherent commercials I have ever seen - even written, let alone approved?
The M&S campaign is poor on psychology, low on entertainment and rich in cliche, but despite all that, seems to have worked. One possible explanation is money. M&S has spent a reported £59m on marketing this year which is an astonishing amount, almost in the Tesco league. Polish the pig hard enough and it will shine. Another explanation is that the fashion and in-store experience at M&S are actually good again - that the pig needs no polishing.
But as well as budget and product quality there is another explanation: that M&S is back where it belongs. A Britain with an out-of-favour M&S is like a body with a virus: it's an imbalance that will auto-correct. The advertising, like M&S itself, is not original or edgy, but also like M&S, is not unlikeable, of fair quality and everywhere. And with a brand inevitably working its way back to the heart of Britain, maybe that's all it needed to be.

</H3>
 
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The Sunday Times

Focus: The new face of Britain

This model helps to sell more underwear to the British than any other. But there’s more to her than meets the eye. Giles Hattersley and Vanessa Jolly report

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Up and down the land, the same mystery woman stands 10ft tall on billboards, peeks out from shop windows, poses in catalogues and dances provocatively on television screens in a bestselling set of Marks & Spencer underwear.
She is obviously doing something right: last week M&S announced that it had doubled predicted sales growth, that its shares are at their highest for eight years and that staff would be sharing a £70m bonus.
As if helping to transform the fortunes of one high street giant was not enough, the same model is also on page after page of the current Next Directory, meaning that for millions of Britons she is more of a national icon than Kate Moss.
She is the face — and body — of Britain in 2006 and, unnamed and generally unknown, begs the questions: who is she and what makes her the choice as everywoman for modern Britain?
Apart from the perfect figure and sculpted features, Noémie Lenoir, 26, embodies the cosmopolitan nature of Britain in a way that is not immediately obvious. One attribute is that she, like 4.6m other Brits in the last census, is of multicultural descent. Like 27% of parents she is also a single mother. She even has an on/off relationship with the Chelsea star Claude Makelele, making her a thoroughly Brit chav princess.
Behind all that lies an even more telling fact: she is not British at all. Ask Lenoir what a chav is and she replies: “I’ve really no idea.” Who is David Cameron? “I’ve heard the name. I think he’s a politician.” Have you ever eaten Marmite? “No.”
Lenoir has a good excuse for being baffled. It turns out that the new face of Britain is actually French. Like thousands of migrant workers from her homeland she is discovering that Britain is a hot destination for the young, talented and career-hungry of old Europe frustrated with the sclerotic labour laws of their home countries.
While we Brits may moan about our lot, the migrants from Italy, Germany and France put things in a proper perspective: many, such as Lenoir, are escaping here attracted by the promise of an easy job.
France is suffering the biggest exodus since its revolution in 1789 and the number of its countrymen registered as living in Britain has more than doubled from 44,000 in 1993 to 91,630 in 2005. The real figure is believed to be well over twice this, however, as most expatriates do not register with the consulate. This means that the French are fourth on the list of expatriates sending money earned in the UK back home to their families, with only India, China and Mexico ahead of them.
The Italians are looking on in envy, too. Last week Italy was in political turmoil after its general election ended in a wafer-thin victory for Romano Prodi, the centre-left challenger, over Silvio Berlusconi, the flamboyant business tycoon. With rising taxes, stagnant wages and an uncertain political future, many young Italians have also been seeking a better life in the UK.
Even in Germany, once the continent’s economic powerhouse, a similar problem has emerged. With unemployment standing at 12%, twice that of the UK, Christian Schmitz, a web designer from Ulm who moved to Britain 10 years ago to study, is no longer tempted to return.
“I have many friends in Berlin who are having difficulty finding work,” he said, “and others are scared of losing their jobs in case they don’t find another one.” Crippling labour costs in Germany stifle business, he believes.
Véronique Thabault, a 40- year-old bookshop owner who moved here from Paris seven years ago, said: “It is much more difficult to find work in France than Britain, even if you have good qualifications. There is more flexibility in Britain, and once you get a job there are better prospects for climbing the ladder.”
In her home country police recently took to the streets with truncheons and tear-gas to disperse students rioting over labour reforms. In France — as in Italy and Germany — businesses are required to pay enormous taxes.
To provide someone with a salary of about £15,000 a year, for example, a French business must pay out about £30,000. Government laws make it difficult to sack someone and as most French workers clock off after a 35-hour week, there is little incentive to hire them in the first place. It is no accident that one of last year’s biggest bestsellers in France was Bonjour Paresse — Hello Laziness — a book about how to do as little as possible in the office.

The Sunday Times - Britain
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Marc Roche is the London-based correspondent for Le Monde and has lived in Britain for 20 years. He says that the new wave of French immigrants falls into three categories: the skilled young who want to learn finance and English; the unskilled young, mostly from areas with traditional links to Britain such as Brittany, Bordeaux and around the Channel tunnel; and second-generation immigrants to France who seek a better life in the racial diversity of Britain.
They are for the most part, Roche says, “the type of people a country would least like to lose”.

WILL there be a French arrondissement in London to rival the ethnic communities of Brick Lane or Chinatown? “One exists already near the Lycée Français in South Kensington, but the community has become so big that it is now all over the place. They don’t like to stick together, they speak English and integrate well,” Roche said.
Unsurprising really as the young French people who come here are most often educated, highly skilled professionals who work in the thriving British financial centre.
“They are attracted by the flexibility of the labour market here,” said Roche. “With the strikes and unemployment riots at home, and the victory of English as the language of business, there is a continuous feeling that while the employment situation in France isn’t getting better, if you have a job in Britain life is good.”
It would seem this way for other nations, too. “If I had stayed in Italy after school I would have been lucky to get a job and would have lived at home with my parents,” said Andrea Riso, a 21-year-old from Puglia. “When I arrived in London three years ago I was worried, but I found a job in 10 days in a pizza restaurant. A month later I got a job as manager of a coffee shop. When I was handed the keys by the boss, I couldn’t believe it. It never would have happened in Italy.”
Stefan Sell is another who found Britain not the sick but the dynamic man of Europe. He moved here 10 years ago from Germany, lives in north London with his English girlfriend and is IT manager for the Four Seasons hotel on Park Lane. “Germany’s problems started when the wall came down,” he said. “Before that taxes were 30%, now they’re 50%, so what else can you do?”
Vladimir Cordier is a 30- year-old economist who left his native Normandy eight years ago when he realised that the best career he could hope for was “working as a cashier at the hypermarket”. He recently published a “survival guide” for other Frenchmen thinking of moving to Britain called Enfin un Boulot! — Finally a Job!
The first print run has sold out. “You’d be amazed at the number of e-mails I receive from people asking for advice,” he said.

THE big advantage of a career in Britain, believes Cordier, is the ability to move between jobs. He has had six since he arrived, from telesales to consultancy, and now earns between £40,000 and £50,000 a year. In mainland Europe he says that your degree defines your working life: “Back home, one of your first questions to a new friend or colleague is what school they went to and what degree they have. In the UK, all they want to know is my previous clients. It’s so great for French people that here they can turn a politics degree into, say, a career in human resources.”
This flexibility is something that the British take for granted, says Professor Iain Begg of the European Institute at the London School of Economics. “We’ve all been in the situation, or know someone who has, of going for a drink in a wine bar and coming out with a job,” he said.
It is not all cider and roses for foreign visitors, of course. The French, in particular, get a rude awakening with British working weeks devoid of three-hour lunches and half-day Wednesdays. “It can be tough for them here,” said Roche.
Even worse, say the Germans, Italians and French alike, is the state of our public services. “I have lived here for seven years and I have never been to a doctor or hospital,” said Thabault. “I would not risk it. I go back to France for check-ups.”
“As for transport,” said Sell, “in Germany if a timetable says a bus will be there at 9.20am, that’s when it will be there. It’s not like that here.”
For Diane Konate, who came from France and is now a PA at a language school in Kilburn, north London, house prices are the biggest downside. “One of my friends just bought a one-bed flat in Paris for €50,000 (£34,600). Could you ever dream of that in London?” she said. However, those drawbacks are still not enough to deter the hopeful, certainly while the French, Italians and Germans fail to confront their own economic malaise. Like Lenoir, they find Britain a magnet. “Lots of my friends from France are working in the UK,” she said. Who would dare to underestimate their contribution or influence? Lenoir, for example, can claim to have sold more underwear to the British than any other woman in the country.



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