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Deleted member 7575
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What you were mentioning regarding the three years Olivier was given at Rochas is simply not correctly researched - it's not the shareholder's impatience with the fashion branches' incapability to turn profits after three years, it's the fact that Rochas had been sold as part of a bigger acquisition package by Procter & Gamble, that is now owning all name rights to Rochas (perfume and licensing, which they eventually sold again to Gibo). They admitted that when they decided to close the fashion branch, they simply hadn't got any insight in the high end luxury goods business themselves and that they were looking to sell the name rights for the fashion branch to other potential investors.
Other than that, do let me know of ANY fashion house which operates on on an equal investment scale (having a team of employees in the creation to assist the designer, a commercial as well as press department, a flagship boutique in the posh 8th district in Paris, a big show production in the Tuileries tents,...) that has ever turned profit after 3 years. I don't quite believe you have proper insight on how it looks like financially in a lot of designer's companies, I can tell you safely though that there are quite a couple in the red now for quite some time, that are struggling especially now or that have secretely gotten shareholder's cash infusions by now in order to survive.
Perhaps it's a matter of product development. The are brands that DO make profit have a whole army of lines sold at every conceivable tier in the luxury market. They are all meticulously planned and expertly merchandised. Sadly they comprise mostly of keychains, logo bags, and crystal studded logo jewelry. (Dior, Chanel, Etc). They have the luxury of massive corporate support.
But I think certainly there's a niche out there for brands that are small and don't exactly have all the product lines and resources the big names do, take Anne Demeulemeester and Rick Owens, or Raf Simons. I mentioned it before, I think in this thread even, but they have managed to develop many different products each at different price points and that's been part of their success. They each have their signatures that customers can rely on and always identify. I you can't afford a $15,000 Palais Royal fur you can get a $200 razorback tee. I feel like Theyskens never bothered to make this happen with Nina Ricci (although he did with Rochas!). His vision was always too undefined and unappealing to translate into something simple like a t-shirt (remember those pieced t-shirts from spring 08 that were so tacky) or a cardigan.
But really, maybe he was just a bad fit for brand that never was and never will be that whimsical.