Free Agent: How Bankable Is Olivier Theyskens Post-Theory?
Fashion loves a comeback, and since Olivier Theyskens parted ways  with Theory, the contemporary American sportswear brand, back in June,  industry insiders have been plotting his. Is the 37-year-old Belgian  designer being considered for a role at Oscar de la Renta, as has been  whispered in New York? Could Milan be an option? Sources say he has  taken meetings in the Italian city this summer. Or will he return to  Paris, where he enjoyed editorial accolades as the creative director at  both 
Rochas and 
Nina Ricci? Tastemakers began falling for Theyskens back in the late ’90s, when  he dressed Madonna in haute gothic style for the Oscars. With a  reputation burnished by stints at Rochas and Nina Ricci, he was an  unlikely fit for 
Theory, a brand built on stretch pants, but 
his show  quickly became one of New York fashion week’s must-sees. Approval  ratings started out strong; there was excitement about scoring clothes  with the designer’s famous name on the label without dropping four  figures. Over time, however, the reviews became more skeptical. In  February, Theyskens presented a Fall ’14 Theory show without his name  attached, and four months later the brand and Theyskens severed ties. As  it stands now, the designer’s track record is one of ups and downs.  Does that jeopardize his prospects? Or could the fact that he has  experience across different continents and different markets count as an  asset? Now that Theyskens is a free agent, Style.com spoke to fashion  influencers about his future.
 As he dusts off his résumé, Theyskens is looking at a shifting  designer landscape. LVMH and Kering are currently signing on designers  both younger and greener than he is. LVMH crowned Jonathan Anderson  creative director of Loewe at 29. Christopher Kane and Joseph Altuzarra  were 31 and 30, respectively, when Kering made its investment in their  burgeoning brands. Yes, Nicolas Ghesquière, at 43 and newly installed at  Louis Vuitton, is older than Theyskens, but Ghesquière’s Balenciaga  tenure was longer and more successful than Theyskens’ Paris gigs. The  other trend he could be contending with: Brands are hiring relative  unknowns. See Nadège Vanhee-Cybulski, recently hired away from The Row  to replace Christophe Lemaire at Hermès, and Julie de Libran, the new  woman helming Sonia Rykiel.
 Insiders don’t see things quite so dimly and are hopeful that he will find the right match this time.
 “Olivier has a great design sensibility. At a time when many things  look like other things, he really stays true to himself—that’s what I  respect,” says Ken Downing, fashion director and senior vice president  of Neiman Marcus. “I think if there were an opportunity in New York, it  would be great for him,” he continues. “It’s not so much about location  on the map as it is about a house that will understand his talent.”
Magali Ginsburg, head of buying & category management for The  Corner, which sold Theyskens’ Theory “very well,” sees the designer as  “the perfect candidate for a house,” especially because “he [is one of]  those designers who when they come on board bring with them a more and  more savvy crew of customer followers,” ultimately raising a house’s  international reputation.
 If not a position at an established house, why not his own label? “I  know there are a lot of people who said he wasn’t commercially  successful, but I was at Barneys and we sold it,” says Julie Gilhart,  now a freelance fashion consultant. “He had a following, and it wasn’t  the Nina Ricci or the Rochas customer, it was the Olivier customer,”  Gilhart continues. “I’ve always thought that Olivier could do his own  thing. When I met him, that’s what he was doing, his own thing. It’s  what I want to see for him. He’s one of the great designers.”
 
As a designer accustomed to the machinery of a big brand behind him,  starting out on his own could be daunting. But here in New York,  Theyskens has watched other designers—Jason Wu, Prabal Gurung—launch  careers by putting red-carpet dresses on the backs of celebrities. And  anyone who remembers Irving Penn’s portrait of Nicole Kidman in Rochas  knows that Theyskens makes a sublime gown. If he were designing at that  level again, Kidman and co. would presumably line up to wear him.
Still, even with A-list endorsements, it can take a decade for a  brand to come into its own, and even then it cannot live on eveningwear  alone. Wu has branched out into accessories; Gurung counts knitwear  among his biggest developing categories. This is where Theyskens’  experience at Theory could pay off, the thinking being that his design  vocabulary is much broader than when he arrived in New York four years  ago. And his comfort level with everyday is a lot broader now than it  was when he arrived. “It broadened his range,” says Neiman’s Downing.  “As we all know, he loves couture and does superlative evening pieces.  Theory opened up a new vocabulary about sportswear, and living in New  York was good for him to see how people on this side of the pond live,  dress, and work. It’s a different sensibility than in Europe.”
 
Anne Slowey, 
Elle‘s fashion features director, says, “I like  what he did for Theory—there is a place for luxury normcore. But I  don’t know if it was right for the brand. Unfortunately, Olivier has  been miscast all along the way. He’s either too ahead of his time or too  far out in left field. Eventually fashion will catch up with him.”
 
With the industry firmly behind Theyskens—unlike, say, John Galliano,  who, since leaving Dior amid a hate-speech scandal, has received  support from some influential corners but has yet to redeem himself in  the eyes of American retailers—he’s got a good chance of scoring a new  gig. But even if he doesn’t land a job quickly, Theyskens isn’t about to  fade from fashion’s collective memory bank anytime soon. An Olivier  Saillard-curated exhibition set to open at the Palais de la Porte Dorée  in December will feature a dress from one of the designer’s earliest  signature collections. For now, there’s the virtual museum that is  Instagram. #oliviertheyskens. 
—Nicole Phelps