honeycombchild
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"LUXURY online retailer Net-A-Porter is to launch a menswear site. Launching in January next year the site, named Mr Porter, will offer discerning shoppers a range of global designer labels and niche specialist brands.
"This is an incredibly exciting new venture for us and one we have been planning for some time," said the company's founder Natalie Massenet. "We have always said that NET-A-PORTER will remain a woman's brand and now we are ready to create a dedicated men's shopping destination entirely conceived with the stylish man in mind."
The site will feature over 60 brands including Burberry, Ralph Lauren, Lanvin and YSL. Alongside the global must-have brands, the site will stock new designer finds and local specialists. Massenet is convinced finding a menswear customer base will not be a problem.
"We have a ready-made customer base for our men's business," she asserted. "100 per cent of Net-A-Porter customers have a man in their lives in some capacity and 59 per cent of them are married or living with their partners. 3 million unique users trust and love Net-A-Porter's service and will be invited to make a purchase for the men in their lives. Additionally we look forward to welcoming a new group of super stylish men."
At last! Mr Porter!
"This is an incredibly exciting new venture for us and one we have been planning for some time," said the company's founder Natalie Massenet. "We have always said that NET-A-PORTER will remain a woman's brand and now we are ready to create a dedicated men's shopping destination entirely conceived with the stylish man in mind."
The site will feature over 60 brands including Burberry, Ralph Lauren, Lanvin and YSL. Alongside the global must-have brands, the site will stock new designer finds and local specialists. Massenet is convinced finding a menswear customer base will not be a problem.
"We have a ready-made customer base for our men's business," she asserted. "100 per cent of Net-A-Porter customers have a man in their lives in some capacity and 59 per cent of them are married or living with their partners. 3 million unique users trust and love Net-A-Porter's service and will be invited to make a purchase for the men in their lives. Additionally we look forward to welcoming a new group of super stylish men."
At last! Mr Porter!