Paul & Joe F/W 10.11 : Frida Gustavsson by Patrick Demarchelier | the Fashion Spot

Paul & Joe F/W 10.11 : Frida Gustavsson by Patrick Demarchelier

I really like this, it's understated but memorable ^_^
 
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Frida seems a bit dreamy and sleepy .. just a simple photo maybe not disappointing, but and not striking too.
 
Paul & Joe have always had boring ads. I liked the campaign with Jessica Miller a few years ago but this is just boring. Frida is super pretty but she looks like an ordinary school kid here.
 
it's too plain, but i like it because of Frida, hehe
 
Paul & Joe have always had boring ads. I liked the campaign with Jessica Miller a few years ago but this is just boring. Frida is super pretty but she looks like an ordinary school kid here.

I disagree entirely. I think they have had some of the best ads...this is beautiful as well. Who shot this one?
 
^ Yes i always find them lovely.
 
Surprisingly I don't mind Frida's presence, her expressions are subtle yet deep. The third shot must be my favourite one out of the entire set, I like that impish pout of hers.
 

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