Paul & Joe F/W 10.11 : Frida Gustavsson by Patrick Demarchelier

[Ochi Chernye]

scanned by Fierce Chloe @ bellazon

 

[tiffany]

I really like this, it's understated but memorable

 

[hysteria]

Frida seems a bit dreamy and sleepy .. just a simple photo maybe not disappointing, but and not striking too.

 

[ad041715]

How duller can this get?

 

[Squizree]

Paul & Joe have always had boring ads. I liked the campaign with Jessica Miller a few years ago but this is just boring. Frida is super pretty but she looks like an ordinary school kid here.

 

[Rigida]

it's too plain, but i like it because of Frida, hehe

 

[iluvjeisa]

Paul & Joe have always had boring ads. I liked the campaign with Jessica Miller a few years ago but this is just boring. Frida is super pretty but she looks like an ordinary school kid here.

I disagree entirely. I think they have had some of the best ads...this is beautiful as well. Who shot this one?

 

[hfgl]

^ Yes i always find them lovely.

 

[Flashbang]

Photographed by Patrick Demarchelier.



*Behind the scene video: http://www.facebook.com/video/video.php?v=1533133729212&ref=mf

Facebook/Paul&Joe

 

[Flashbang]

HQ



paulandjoe.com

 

[jeremydante]

beyond boring.

 

[gossiping]

the setting is nice and all but the clothing is just bad

 

[john2elmejor]

Frida looks nice...

 

[Diesel92]

meh I prefer the ads with Keke last season

 

[Carla-A]

Surprisingly I don't mind Frida's presence, her expressions are subtle yet deep. The third shot must be my favourite one out of the entire set, I like that impish pout of hers.