Yes but Tom started his brand with a series of licensing deals, as he was totally independent and kinda have to live up to the expectations people had.
Phoebe has everything integrated already. That’s maybe the plus with having LVMH in minority stakes. She uses the same facilities she had at Celine.
Tom had licensing deals with Zegna, Marcollin, Estée Lauder. He created an anticipation through his Youth Drew with Estée Lauder and his book. In 2006, he had already launched BO. All the money he made allowed him to launch the womenswear collection (and I think he sold a Warhol too).
And promoting the menswear with the eyewear was a big part of his work in order to represent and push the licenses.
Perfume can be integrated later but the market is almost saturated. She needs a strong brand awareness for it to make sense. I don’t expect from her to have a fragrance sold at Sephora.
Beauty is a kind of operation that needs quite a bit of investment. She has bags, eyewear and footwear that can help her to drive sales. She just needs a HIT, independent of the hype of the early collections.
Fragrances is something she can develop later.