Phoebe Philo - Designer

[GIVENCHYlover]

My favorite area in London, especially Mount Street. I'm curious exactly where it will open, probably on Mount Street, since there are more available spaces. I’m not sure if anything has opened after Maison Rabih Kayrouz closed.

 

[PDFSD]

SHOULD BE ON OF THESE 2 OFFICE BUILDING RIGHT OPPOSITE THE ROW AND STEPS AWAY FROM THE HOTEL

 

[PDFSD]

@LadyJunon you read the article ?

 

[fruitdots]

Perhaps people in this thread will now stop speculating about the supposed failures of her business model

 

[Thefrenchy]

If that's the case, kind of love the pettiness of being right in front of The Row Aren't they right by each other at Galeries Lafayette too? Very "pick your fighter"

 

[PDFSD]

PUCKnews.com​

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Phoebe Philo’s Anti-Distribution Distribution Strategy​

A friend texted me on Friday that Austin’s ByGeorge had become one of the chic local retailers now carrying Phoebe Philo’s LVMH-backed namesake brand. No surprise, given that ByGeorge is run by Molly Nutter, a former Barneys exec with great industry relationships and an excellent client base. I was surprised, however, to discover that P.P. is also being distributed through Mytheresa.com via a private portal accessible only to certain personal shoppers and V.I.C.s—a major evolution from the launch strategy where Phoebe Philo was available online exclusively at PhoebePhilo.com. (A rep for Mytheresa had no comment.)
The thinking behind this is smart. In the new LuxExperience group, which also includes Yoox and Net-a-Porter, Mytheresa is being positioned as the A’maree’s to Net-a-Porter’s Barneys. One is ultra-exclusive, and the other is pretty exclusive, but also carries stuff that gets discounted to under $100 at the end of the summer sales season. Will it work? Only if people want to buy what’s on offer. A’maree’s, by the way, is also carrying Pheebs. (Wow, she’s really going to hate it if I start referring to it like that.)

 

[Lola701]

Im excited and curious to see what that store will look like.
It will be interesting to see her work in that context and in fact to see if it’s similar to the Celine stores from her era.

It would pain me to shop in pounds but I hope there will be some boutiques exclusives.

I can dream of a show at the store? Or at least a mini presentation? It would create an anticipation for LFW…

 

[PDFSD]

Im excited and curious to see what that store will look like.
It will be interesting to see her work in that context and in fact to see if it’s similar to the Celine stores from her era.

It would pain me to shop in pounds but I hope there will be some boutiques exclusives.

I can dream of a show at the store? Or at least a mini presentation? It would create an anticipation for LFW…

love even before store opens use the stripped down store as show space like her first celine store wip idea keep doing it there till she out grow the space