Phoebe Philo - Designer

[Demna]

Private sales until December 7 @PhoebePhilo

how?

 

[Lola701]

How can we access the private sale?

how?

You have to sign up on her website.
I don’t know if you would be able to receive a link if you don’t have an account already though.

Here is my link https://eu.phoebephilo.com/collections/sale?page=1

PS: a lot of pieces are gone as of today.

 

[PDFSD]

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PUCKNEWS​

Phoebe’s First Private Sale​

Today is the first day of many early-access sales. Magasin has an incredible roundup with exclusive subscriber access to certain events, if you’re interested and happen to be shopping. (A friend and I were discussing yesterday how we love discounts, but are turned off by sales. It cheapens things somehow.) Anyway, even for the most in-demand brands, it’s near impossible not to participate—except for those who would rather burn merchandise than mark anything down.
Phoebe Philo, for example, has attempted to avoid any discounts in the U.S., save for a few extremely secretive sales at Bergdorf Goodman (you had to ask to access the product). This morning, however, several readers sent me notes regarding the private sale that just launched on PhoebePhilo.com, which mostly features first-season items, including plenty of trousers (I wear the Boyish silhouette), most of which are already sold out. The private sale also features quite a few pieces under $1,000, including the cape turtleneck that has inspired so many others.
Prices are still higher than at the private sales in Europe—so shop those if you’re heading there this season—but if not, it’s an opportunity to get a piece of Phoebe. Actually, the only sales I’ve ever loved were the post-Christmas events when Philo was still at Céline.

The fact of the matter is, practically all brands need to do this. They just need to make sure they do it right.

 

[Lola701]

I bought a light pink shirt with some kind of oversized sleeves and the red chunky cashmere sweater. I was tempted by the pants with the Zip in the back but I’m going to see her space in GL/DSM next week so no need to go crazy now.
However, there weren’t a awful lot of item. A few coats, some silly accessories (I wonder if they will sell those) some good pants and the great evening dresses.

It’s cleverly done. No bags and the discount are not extreme in a way that it would change the perception of the brand.

I would like to think that the people who bought it are familiar by now with the cut of her clothes and things like that.

Most brands do sales in a clever way. I guess Lauren is referring to The Row regarding a « fail » in terms of image. But we have to remember that those are fashion brands.

I think the The Row situation isn’t that deep. They will figure it out later.

Hermes for years had very open sample sales. Now it’s still relatively easy to access even though you have to receive an invitation. The perception around the brand hasn’t changed.

And the thing about The Row is that it’s a lot of basics de luxe. Phoebe Philo is still in some ways pure fashion. So what is available are things people won’t find in future seasons. I didn’t even remember paying attention to the two pieces I end up buying.