Phoebe Philo - Designer | Page 71 | the Fashion Spot

Phoebe Philo - Designer

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PUCKNEWS​

Phoebe’s First Private Sale​

Today is the first day of many early-access sales. Magasin has an incredible roundup with exclusive subscriber access to certain events, if you’re interested and happen to be shopping. (A friend and I were discussing yesterday how we love discounts, but are turned off by sales. It cheapens things somehow.) Anyway, even for the most in-demand brands, it’s near impossible not to participate—except for those who would rather burn merchandise than mark anything down.
Phoebe Philo, for example, has attempted to avoid any discounts in the U.S., save for a few extremely secretive sales at Bergdorf Goodman (you had to ask to access the product). This morning, however, several readers sent me notes regarding the private sale that just launched on PhoebePhilo.com, which mostly features first-season items, including plenty of trousers (I wear the Boyish silhouette), most of which are already sold out. The private sale also features quite a few pieces under $1,000, including the cape turtleneck that has inspired so many others.
Prices are still higher than at the private sales in Europe—so shop those if you’re heading there this season—but if not, it’s an opportunity to get a piece of Phoebe. Actually, the only sales I’ve ever loved were the post-Christmas events when Philo was still at Céline.

The fact of the matter is, practically all brands need to do this. They just need to make sure they do it right.
 

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