Absolute trash. Glad I watched the video at 2x speed. Mish-mash of old Prada ideas here and there, pretentious Raf prints and catch phrases, all sprinkled on a background of Demna silhouettes. I guess management is seeing the Raf aesthetic isn't cutting it, now they're relying on/trying to capture another brand's hypebeast market. It's so pathetic and desperate, everything is just so achingly out of date, just like Raf's taste.
I for one am very interested how this is going to evolve. What's next if management is finding their antics aren't aligning with their 5B euro a year revenue goal? They're pretty much scraping the bottom of the barrel as far as antics are concerned. Another mass brand collaboration, or five? Tiktok runway and ad campaign models? Influencer-designed clothing and nylon bags? Just you wait, it's going to get way, waaaay worse once the Prada prince completely takes over.