Seems like expectations are set at its lowest that the most basic of Prada staples is now inspiring LOL f I had to say something really positive:Thank goodness not a baggy, full-cut pant/jean in sight.
It’s fine enough as a commercial offering of classic Prada archival looks, I guess (…a few genuinely much-coveted jackets even…). But it's already been done so much better since S/S 1996— down to the color-palette of navy/camel and the classic lace-up round-toe oxfords (…will this campaign also copy the gorgeously stark B&W S/S 96 one with Tim Roth by Sims???). This time accented by the silly collar dickies, the ugly burrito-wrap coats… and Raf’s stubborn insistence on shoehorning his oversized MA-1 bomber just comes off so desperate. (His bombers is the Gretchen Weiner’s “fetch" of fashion.) It all feels like some desperate legacy popstar passed her prime finally dragging out her old hits in hopes of winning everyone back because no one cares for the new stuff :shrugs:
(BTW, the one constant since Raf joining the brand has been that it’s always the quintessential Miuccia-signatures that have been the better component of the fashions, while his has remained the worst. Business analytics can argue that the brand’s profit margins have been on the rise since he became a fixture of the brand, but that rise on a tangible sense has been because of the ridiculous markup all across Prada; a strategy and practice that’s prevalent in most mega-corporations, with short-term profit advantages to appease the shareholders, but uncertain sustainability for the longterm. Raf isn’t the golden ticket that rescued Prada.)