Prada New Perfume

Discussion in 'Designers and Collections' started by nqth, Apr 26, 2004.

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  1. nqth

    nqth arndom

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    Prada will launch a new women perfume in November. The notes: amber, wood resins, sandal wood and patchouli leaves. The packaging is still a top-secret. The perfume will be avail. in Prada shops and selective perfume-shops.

    The whole text is at
    http://www.cosmoprof.com/

    in Italian
    PRADA A NOVEMBRE ENTRERÀ IN PROFUMERIA

    In principio era il monodose per il monomarca. Ecco l’incipit con cui era
    partito il progetto Prada beauty, dedicato ai trattamenti. Ma adesso si sta
    mettendo a punto uno step importante: il primo profumo ufficiale nato sotto
    l’egida della joint venture siglata tra Prada e la società spagnola Puig. In
    questi giorni sono stati inviati alle redazioni i primi “coming soon» per il
    femminile Prada che verrà presentato ufficialmente alla stampa internazionale
    il prossimo giugno. L’ingresso on counter, che è previsto invece per il
    prossimo novembre, avviene con una novità: accanto alla rete di monomarca, il
    bouquet farà il suo ingresso anche in un selezionato network di profumerie.
    Profumo di nuova strategia, quindi, per il jus che ha svelato la sua
    composizione sul retro del teaser: ambra in maiuscolo, resina di laudano,
    legno di sandalo e foglie di patchouli. E un’indicazione: «Un nuovo modo di
    indossare Prada». Che riguardi il packaging? Chiaramente è ancora top secret.
    Ma i ben informati sanno che sarà cosa diversa dai quattro profumi-test che
    alla fine dello scorso anno erano comparsi nei flagship store più
    rappresentativi del marchio. L’idea di base era stata quella di realizzare dei
    bouquet molto esclusivi, come avevano scelto di fare griffe del calibro di
    Helmut Lang e Comme des garçons. Prada aveva numerato le sue essenze,
    dall’appeal unisex. Numero uno per Iris, due per Oeillet (garofano in
    francese), tre per Cuir ambre e quattro per Fleur d’oranger. Il flacone era
    stato realizzato da Lalique e il prezzo al pubblico era di 130 euro. Ma erano
    disponibili dei set che comprendono anche un prezioso box in pelle, valido
    come regalo.

    MF Fashion, 22/04/2004, p. 8

    in English (translated automatically)
    PRADA To NOVEMBER WILL ENTER IN PROFUMERIA

    In principle it was the monodose for monomarks. Here the
    incipit with which the Prada plan had left beauty, dedicated
    to the treatments. But now one step important is being put to
    point: the first been born official scent under the aegis of joint
    venture siglata between Prada and the Spanish society Puig.
    In these days they have been sendes you to writings first "coming
    soon" for the feminine Prada that will come officially
    introduced to the international press the next june. The income on
    counter, that it is previewed instead for the next November,
    happens with one innovation: beside the net of it monomarks, the
    bouquet will make its income also in selecting network of
    profumerie. Scent of new strategy, therefore, for the jus that
    it has revealed its composition on the back of the teaser: amber in
    capital, resin of laudano, wood of sandal and leaves of
    patchouli. And an indication: "a new way to wear Prada". Which
    cares the packaging? Clearly it is still top secret. But very
    it informs to you know that he will be various what from the four
    scent-tests that to the end of the slid year were appearances in the
    flagship store more represented you of the brand. The base idea
    had been that one to realize of the bouquet a lot excluded to you, as
    they had chosen to make griffe of the bore of Helmut Lang and
    Comme DES garçons. Prada had numbered its essences, from the
    appeal unisex. Number one for Iris, two for Oeillet
    (garofano in French), three for Cuir ambers and four for
    Fleur of oranger. The flacone it had been realized from
    Lalique and the price to the public was of 130 euro. But they
    were available of the set that they comprise also a precious one
    box in skin, valid like gift.
     
  2. helena

    helena Swim Upstream

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    There was a picture of the bottle of one of the new scents in this months Uk Vogue magazine - its relatively expensive at £95 a bottle. The bottle was very plain - not unlike the bottle for Helmut Lang mens perfume.
     
  3. nqth

    nqth arndom

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    The Numbers are 30 ml parfum extrait and cost 130 euros. I saw a small picture at Vogue Italian last year. Very simple bottle, a bit like the HL colognes.
     
  4. metal-on-metal

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    That English translation is so insane! :lol:
     
  5. helena

    helena Swim Upstream

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    I do hope they keep the scents expensive & limited & don't completely flood the market with 'products' like shower gel & talc. I suspect Prada will however as their skincare line is very high-end.

    I think its a pity when a label gives in to the pressure to do a perfume though.
     
  6. Lena

    Lena etre soi-meme

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    do they sell this only at the Prada shops? :unsure:

    i need to give it a try
    thanks for the topic nqth :flower:
     
  7. nqth

    nqth arndom

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    You are welcome:) Lena. The Numbers are very limited edition and sold only in few Prada shops. As I have heard they are rather based on the retro, "lost perfume classic" theme:)
     
  8. maarit

    maarit paint it black

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    Here's a pic of the bottle, I love it!
     
  9. faust

    faust New Member

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    Wow, what an incredible... copy of HL's bottles :lol: :ninja:
     
  10. Lena

    Lena etre soi-meme

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    Wow, what an incredible... copy of HL's bottles :lol: :ninja: [/b][/quote]
    :lol: so true.. still the bottle is classic and nice
    (HL didnt invent it either :p )

    thanks for the info nqth, i must check those asap :ninja:

    love old-lost smells myself,
    like my fave 'l'heure blue' by Guerlain,
    way back from 1918 :heart:
     
  11. nqth

    nqth arndom

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    And pls give us some impresions :) too, Lena.
     
  12. Alejandro

    Alejandro & R.V.R

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    OOOOH!! I wanna try!! :eek:
     
  13. banana

    banana New Member

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    I have an old Chanel No 5 bottle (used to be my grandma's) that looks exactly like it.
     
  14. softgrey

    softgrey flaunt the imperfection

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    that's what i thought too...immediately...very classic and retro...(very chanel)

    here we go with the limited edition thing...just like what's going on in japan... :innocent:
    good marketing gimmick...but i refuse to get sucked in...

    edit-just realized the botttle is by lalique...doesn't get more classic than that...i like... :flower:
     
  15. Orochian

    Orochian New Member

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    Wow, what an incredible... copy of HL's bottles :lol: :ninja: [/b][/quote]
    EXACTLY

    I guess there's a huge surplus of empty bottles at HL?
     
  16. Spike413

    Spike413 barcode

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    I know this may sound totally fashion ignorant, but Prada's never done a fragrance before have they?
     
  17. nqth

    nqth arndom

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    They have, but it was not a commercial success.
     
  18. softgrey

    softgrey flaunt the imperfection

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    i believe you are correct, sir...
     
  19. softgrey

    softgrey flaunt the imperfection

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    oh really...when was that...i don't recall... :unsure:
     
  20. Spike413

    Spike413 barcode

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    Yeah, I was sitting here trying to remeber if I have ever seen a Prada fragrance.......anyone have some info on it?
     

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