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Prada New Perfume

nqth

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Prada will launch a new women perfume in November. The notes: amber, wood resins, sandal wood and patchouli leaves. The packaging is still a top-secret. The perfume will be avail. in Prada shops and selective perfume-shops.

The whole text is at
http://www.cosmoprof.com/

in Italian
PRADA A NOVEMBRE ENTRERÀ IN PROFUMERIA

In principio era il monodose per il monomarca. Ecco l’incipit con cui era
partito il progetto Prada beauty, dedicato ai trattamenti. Ma adesso si sta
mettendo a punto uno step importante: il primo profumo ufficiale nato sotto
l’egida della joint venture siglata tra Prada e la società spagnola Puig. In
questi giorni sono stati inviati alle redazioni i primi “coming soon» per il
femminile Prada che verrà presentato ufficialmente alla stampa internazionale
il prossimo giugno. L’ingresso on counter, che è previsto invece per il
prossimo novembre, avviene con una novità: accanto alla rete di monomarca, il
bouquet farà il suo ingresso anche in un selezionato network di profumerie.
Profumo di nuova strategia, quindi, per il jus che ha svelato la sua
composizione sul retro del teaser: ambra in maiuscolo, resina di laudano,
legno di sandalo e foglie di patchouli. E un’indicazione: «Un nuovo modo di
indossare Prada». Che riguardi il packaging? Chiaramente è ancora top secret.
Ma i ben informati sanno che sarà cosa diversa dai quattro profumi-test che
alla fine dello scorso anno erano comparsi nei flagship store più
rappresentativi del marchio. L’idea di base era stata quella di realizzare dei
bouquet molto esclusivi, come avevano scelto di fare griffe del calibro di
Helmut Lang e Comme des garçons. Prada aveva numerato le sue essenze,
dall’appeal unisex. Numero uno per Iris, due per Oeillet (garofano in
francese), tre per Cuir ambre e quattro per Fleur d’oranger. Il flacone era
stato realizzato da Lalique e il prezzo al pubblico era di 130 euro. Ma erano
disponibili dei set che comprendono anche un prezioso box in pelle, valido
come regalo.

MF Fashion, 22/04/2004, p. 8

in English (translated automatically)
PRADA To NOVEMBER WILL ENTER IN PROFUMERIA

In principle it was the monodose for monomarks. Here the
incipit with which the Prada plan had left beauty, dedicated
to the treatments. But now one step important is being put to
point: the first been born official scent under the aegis of joint
venture siglata between Prada and the Spanish society Puig.
In these days they have been sendes you to writings first "coming
soon" for the feminine Prada that will come officially
introduced to the international press the next june. The income on
counter, that it is previewed instead for the next November,
happens with one innovation: beside the net of it monomarks, the
bouquet will make its income also in selecting network of
profumerie. Scent of new strategy, therefore, for the jus that
it has revealed its composition on the back of the teaser: amber in
capital, resin of laudano, wood of sandal and leaves of
patchouli. And an indication: "a new way to wear Prada". Which
cares the packaging? Clearly it is still top secret. But very
it informs to you know that he will be various what from the four
scent-tests that to the end of the slid year were appearances in the
flagship store more represented you of the brand. The base idea
had been that one to realize of the bouquet a lot excluded to you, as
they had chosen to make griffe of the bore of Helmut Lang and
Comme DES garçons. Prada had numbered its essences, from the
appeal unisex. Number one for Iris, two for Oeillet
(garofano in French), three for Cuir ambers and four for
Fleur of oranger. The flacone it had been realized from
Lalique and the price to the public was of 130 euro. But they
were available of the set that they comprise also a precious one
box in skin, valid like gift.
 
There was a picture of the bottle of one of the new scents in this months Uk Vogue magazine - its relatively expensive at £95 a bottle. The bottle was very plain - not unlike the bottle for Helmut Lang mens perfume.
 
The Numbers are 30 ml parfum extrait and cost 130 euros. I saw a small picture at Vogue Italian last year. Very simple bottle, a bit like the HL colognes.
 
I do hope they keep the scents expensive & limited & don't completely flood the market with 'products' like shower gel & talc. I suspect Prada will however as their skincare line is very high-end.

I think its a pity when a label gives in to the pressure to do a perfume though.
 
do they sell this only at the Prada shops? :unsure:

i need to give it a try
thanks for the topic nqth :flower:
 
You are welcome:-) Lena. The Numbers are very limited edition and sold only in few Prada shops. As I have heard they are rather based on the retro, "lost perfume classic" theme:-)
 
Originally posted by maarit@Apr 26th, 2004 - 10:12 am
Here's a pic of the bottle, I love it!
Wow, what an incredible... copy of HL's bottles :lol: :ninja:
 
Originally posted by faust+Apr 26th, 2004 - 4:49 pm--><div class='quotetop'>QUOTE(faust @ Apr 26th, 2004 - 4:49 pm)</div><div class='quotemain'> <!--QuoteBegin-maarit@Apr 26th, 2004 - 10:12 am
Here's a pic of the bottle, I love it!
Wow, what an incredible... copy of HL's bottles :lol: :ninja: [/b][/quote]
:lol: so true.. still the bottle is classic and nice
(HL didnt invent it either :P )

thanks for the info nqth, i must check those asap :ninja:

love old-lost smells myself,
like my fave 'l'heure blue' by Guerlain,
way back from 1918 :heart:
 
Originally posted by Lena@Apr 26th, 2004 - 10:56 am
must check those asap :ninja:

love old-lost smells myself,
like my fave 'l'heure blue' by Guerlain,
way back from 1918 :heart:
And pls give us some impresions :-) too, Lena.
 
I have an old Chanel No 5 bottle (used to be my grandma's) that looks exactly like it.
 
Originally posted by banana@Apr 26th, 2004 - 1:13 pm
I have an old Chanel No 5 bottle (used to be my grandma's) that looks exactly like it.
that's what i thought too...immediately...very classic and retro...(very chanel)

here we go with the limited edition thing...just like what's going on in japan... :innocent:
good marketing gimmick...but i refuse to get sucked in...

edit-just realized the botttle is by lalique...doesn't get more classic than that...i like... :flower:
 
Originally posted by faust+Apr 26th, 2004 - 10:49 am--><div class='quotetop'>QUOTE(faust @ Apr 26th, 2004 - 10:49 am)</div><div class='quotemain'> <!--QuoteBegin-maarit@Apr 26th, 2004 - 10:12 am
Here's a pic of the bottle, I love it!
Wow, what an incredible... copy of HL's bottles :lol: :ninja: [/b][/quote]
EXACTLY

I guess there's a huge surplus of empty bottles at HL?
 
I know this may sound totally fashion ignorant, but Prada's never done a fragrance before have they?
 
Originally posted by Spike413@Apr 26th, 2004 - 3:50 pm
I know this may sound totally fashion ignorant, but Prada's never done a fragrance before have they?
i believe you are correct, sir...
 
Originally posted by nqth@Apr 26th, 2004 - 3:52 pm
They have, but it was not a commercial success.
oh really...when was that...i don't recall... :unsure:
 
Yeah, I was sitting here trying to remeber if I have ever seen a Prada fragrance.......anyone have some info on it?
 

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