Prada New Perfume

[nqth]

Originally posted by softgrey+Apr 26th, 2004 - 3:53 pm--><div class='quotetop'>QUOTE(softgrey @ Apr 26th, 2004 - 3:53 pm)</div><div class='quotemain'> <!--QuoteBegin-nqth@Apr 26th, 2004 - 3:52 pm
They have, but it was not a commercial success.

oh really...when was that...i don't recall... [/b][/quote]
I don't know, in the early 90's I suppose. I just read about that in some fragrance boards.

 

[Spike413]

Originally posted by helena@Apr 26th, 2004 - 9:44 am

I think its a pity when a label gives in to the pressure to do a perfume though.

Hmmmm, I have to disagree with you. While I don't agree with doing a fragrance just to keep up with competition, I think it is a good thing for labels to do. I mean let's face it, not everybody can afford to get the new Gucci bag for the season, or pay tens of thousands of dollars to have Jean Paul Gaultier make them a garment from the recent couture colletion. In a way it allows a very wide array of people to feel luxurious, in that case I'm all for it.

 

[tott]

They used to have scents at the Galleria V E store, packaged much the same way. Maybe even the same fragrances they're (re)launching now?

I think Prada has a thing or two to learn about marketing and distribution when it comes to beauty products... I've never seen any Prada skin care stuff, for instance, and I live in Pradaland.

Edit: I've heard the skin care sucks though...

 

[Orochian]

Originally posted by tott@Apr 26th, 2004 - 4:03 pm
They used to have scents at the Galleria V E store, packaged much the same way. Maybe even the same fragrances they're (re)launching now?

I think Prada has a thing or two to learn about marketing and distribution when it comes to beauty products... I've never seen any Prada skin care stuff, for instance, and I live in Pradaland.

May be that has something to do with the fact that Prada licensed the entire skincare line to a Japanese cosmetic company.

And I think it's safe to say that Prada has some very peculiar problems for a company that size. I mean, just look at their sorry excuse of a website....

 

[faust]

Originally posted by tott@Apr 26th, 2004 - 4:03 pm
They used to have scents at the Galleria V E store, packaged much the same way. Maybe even the same fragrances they're (re)launching now?

I think Prada has a thing or two to learn about marketing and distribution when it comes to beauty products... I've never seen any Prada skin care stuff, for instance, and I live in Pradaland.

Edit: I've heard the skin care sucks though...

I beleive Sephora carries that stuff...

 

[tott]

Originally posted by Orochian@Apr 26th, 2004 - 10:05 pm
And I think it's safe to say that Prada has some very peculiar problems for a company that size. I mean, just look at their sorry excuse of a website....

I know... It's just a front end. They used to have a "coming soon" or something, now they're just happy to post the ad and nothing else. Maybe they've given up pretending.

Otoh, European and US shopping habits differ I think. I don't know how many times I've heard US tourists at stores asking for a catalogue only to get the polite "I'm sorry, we don't have any, we don't make them".

Catalogue shopping is not done as widely over here, I guess.

 

[Orochian]

Originally posted by tott+Apr 26th, 2004 - 4:22 pm--><div class='quotetop'>QUOTE(tott @ Apr 26th, 2004 - 4:22 pm)</div><div class='quotemain'> <!--QuoteBegin-Orochian@Apr 26th, 2004 - 10:05 pm
And I think it's safe to say that Prada has some very peculiar problems for a company that size. I mean, just look at their sorry excuse of a website....

I know... It's just a front end. They used to have a "coming soon" or something, now they're just happy to post the ad and nothing else. Maybe they've given up pretending.

Otoh, European and US shopping habits differ I think. I don't know how many times I've heard US tourists at stores asking for a catalogue only to get the polite "I'm sorry, we don't have any, we don't make them".

Catalogue shopping is not done as widely over here, I guess. [/b][/quote]
It puzzles me how Bertelli can justify sponsoring extravagant boat races as an advertisement method, and yet would pass over having a proper website, something that is pretty much deemed de rigeur in the industry.

Even more bizarre is the fact that HL currently has one of the best sites in the business.

 

[faust]

Originally posted by Orochian+Apr 26th, 2004 - 4:27 pm--><div class='quotetop'>QUOTE(Orochian @ Apr 26th, 2004 - 4:27 pm)</div><div class='quotemain'>

Originally posted by tott@Apr 26th, 2004 - 4:22 pm
<!--QuoteBegin-Orochian

@Apr 26th, 2004 - 10:05 pm
And I think it's safe to say that Prada has some very peculiar problems for a company that size.  I mean, just look at their sorry excuse of a website....

I know... It's just a front end. They used to have a "coming soon" or something, now they're just happy to post the ad and nothing else. Maybe they've given up pretending.

Otoh, European and US shopping habits differ I think. I don't know how many times I've heard US tourists at stores asking for a catalogue only to get the polite "I'm sorry, we don't have any, we don't make them".

Catalogue shopping is not done as widely over here, I guess.

It puzzles me how Bertelli can justify sponsoring extravagant boat races as an advertisement method, and yet would pass over having a proper website, something that is pretty much deemed de rigeur in the industry.

Even more bizarre is the fact that HL currently has one of the best sites in the business. [/b][/quote]
I like HL's website. You can actually see details on the pictures.

Prada, well, I think they are still paying for that extravagant Broadway store (which I read somewhere will not be profitable for a LONG time).

 

[metal-on-metal]

I think Helmut Lang and Balenciaga have the best sites out there. Clean and straight to the point. Who wants to wade through that Dior Homme mess they have created? And Vuitton's site is so disorganized it makes me cry.

I, too, am puzzled as to how Prada refuses to make a proper website. You'd think they'd have spearheaded something like that years ago.

As for the Prada fragrance, people need to keep in mind that this is not a spur-of-the-moment cash idea for Miuccia. Prada has had this idea in the pipeline for many years now and they are aware that making a fragrance changes their brand image drastically. At the same time, I don't think this is the type of fragrance that will be displayed on every JCPenney counter from Yonkers to the Yucatan. It's a very special, limited type of thing perfect for those Prada addicts that just can't get enough.

 

[nqth]

Originally posted by softgrey@Apr 26th, 2004 - 3:53 pm
oh really...when was that...i don't recall...

It was probably in 1985 :-)

 

[softgrey]

Originally posted by nqth+Apr 26th, 2004 - 6:55 pm--><div class='quotetop'>QUOTE(nqth @ Apr 26th, 2004 - 6:55 pm)</div><div class='quotemain'> <!--QuoteBegin-softgrey@Apr 26th, 2004 - 3:53 pm
oh really...when was that...i don't recall...

It was probably in 1985 :-) [/b][/quote]
oh my...isn't that about the time miuccia started to take creative control?...i'd love a prada timeline like that gucci one...sigh...

 

[whiteshells]

Has anyone smelled the new Prada Tendre? I just saw it on Sephora's website today. I don't know anything about it though.