Seriously thought Meisel was back when I saw this in the print editions! The resemblance is uncanny, to be honest. Their best in years and suprise, surprise, Willy Vanderperre isn't involved.
I really like that campaign, cinematic and both modern and retro at the same time. The black and white shots give me Ingmar Bergman vibes with a modern twist for some reason.
The close up of the guy schools everyone on how to do youth. It's the perfect mix between youth and high fashion. It's not pretentious in the slightest. That's not easy to do!
There's something reassuring about that campaign, the fact that it's very Prada. The way it was going I almost expected Kendall, some celeb kid or sportswear or urban influence to pop in in one of their campaigns for their main line.
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