Prada Resort 2020 by Drew Vickers & Keizo Kitajima

Wow finally!!!! A good campaign this season lol
Love Drew's
 
I find it really interesting that they used Lila for Miu Miu and Stella for Prada. Probably not just a coincidence but Stella actually looks good here.
 
Anyone able to ID the full cast? I can only ID the Prada SS20 exclusive models (apart from who has already been identified)... seems to be a couple newfaces in this campaign. Maybe I’m wrong.
 
Freja's shot is so beautiful!

Everything is perfection on this campaign - from the concept to the cast to the styling to the execution.
 
So the creative direction was done by Ferdinando Verderi...which is definitely a major shake up and explains a lot! I wonder if it was for this Resort campaign only, or whether he really is replacing David James as Prada's CD?
 
If this is a sign of a new direction, then I'll be happy to forget about the whole Prada x Adidas thing.
 
Love this as well. I like Willy Vanderperre as a photographer, he's amazing, but he just never really worked for Prada imo.

Ferdinando hasn't really done a great job lately (again, imo) with art direction but this is stellar. Not quite 'getting' the whole 'Prada flowers' thing but waiting to see how it turns out.
 
CAST:
Qun Ye
Freja Beha Erichsen
Sara Blomqvist
Toni Smith
Stella Jones
Ashley Radjarame
Xiao Wen Ju
Lexi Boling
Kyla Ramsey
Victoire Ishimwe
Xara Giulia
Freek Iven
Yang Hao
 
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I’m personally looking forward to the day when they finally photograph a fully amputeed model. What’s taking them so long?...Prada is very behind the times, on that front.

I mean, 12 models in one campaign is really nothing...why not 200 at this point? Get all your bases covered...or else someone out there is gonna be mad!
 
I'm not bawled over by the campaign (or the cast) but I can appreciate Prada ushering in something different in terms of campaign photographers. Yet for me, these image do still have a certain Vanderperre quality, so I guess it's not a total departure.

Much prefer the studio portraits, as opposed to the images shot on location! The ones with Stella Jones and Kyla Ramsey are particularity lovely.
 
Different cuts of the videos in the campaign link:

 
Who's the girl in the YT thumbnail, the second b&w profile next Lexi? My God, she's gorgeous!
 

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